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Actioned Media

Critical of mainstream media, consumers seek out more involvement

Implications - More than just a source of information, next generation news apps are offering users a heightened sense of engagement. Readers are no longer interested in passively consuming media; instead, they view it as a greater call-to-action for education and communication between people. Ultimately, the average consumer is evolving to be not only more conscientious, but also more action-oriented.
Workshop Question - How can you diversify your digital presence beyond a mainstream website in order to appeal to younger consumers looking to be in-the-know?
Trend Themes
1. Interactive News Apps - Next generation news apps offer users a heightened sense of engagement with interactive and participatory elements
2. Journalistic Technology - Technology and apps that democratize journalism and give ordinary citizens the ability to create, share and report news
3. Conversational News - Apps that deliver news in a more engaging and conversational manner using chatbots or through a messaging interface
Industry Implications
1. Media and Publishing - The interactive and participatory nature of these apps changes the face of media and publishing, and demands a more democratized approach to news delivery
2. Technology - The rise of journalistic technology and conversational news requires innovative technology solutions for news gathering, content curation and news delivery
3. Social Networking - The rise of political networking, dialoging news apps, and interactive sports platforms highlights the need for more social networking tools that cater to niche audiences
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
129,077 Total Clicks
Date Range:
Aug 14 — Feb 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Activist App Campaigns
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
When it comes to activism, social media is a powerful tool for communication, however, sharing photos, videos or discussions can land you in a lot of hot water—but this is where Amnesty... MORE
Custom News Creation Tools
Custom News Creation Tools
The Criticl Platform Lets Users Create Their Own Journalistic Content
The Criticl platform embraces and endorses the age-old concept of the citizen journalist. By way of the digitized system, members can create accounts and publish news content that will in turn rise... MORE
Photo-Focused Journalism Apps
Photo-Focused Journalism Apps
The Onpublico App Lets You Instantly Go from Witness to Reporter
Those who spent four years in school studying journalism may be a bit peeved by the Onpublico app. The app is designed to make it easy for ordinary citizens to report the news they’re seeing... MORE
Political Networking Apps
Political Networking Apps
This App Helps Users Organize and Coordinate Political Communities
‘Rally’ is a networking platform that helps users organize political communities. With the US presidential election gearing up, campaign supporters are looking for new ways to reach like-... MORE
Informative Social Media Apps
Informative Social Media Apps
The Curiyo App Trawls Social Media For Relevant News and Information
If you’re a fan of the Curiyo website and plugin, you’ll be delighted to hear about the launch of the new Curiyo app, compatible with both iOS and Android. This app enables you to find... MORE
Dialoging News Apps
Dialoging News Apps
The Quartzz App Delivers News to Consumers in the Form of a Conversation
Rather than reading the news as a flat process, Qz.com has put together the Quartz news app that delivers daily doings in a conversational style that allows the consumer to interact more with the... MORE
Conversational Sports Platforms
Conversational Sports Platforms
Facebook's Sports Stadium Lets Users Discuss Athletic Games
Social media platform Facebook has recently added an additional platform specifically catering to to fans of athletic games dubbed Sports Stadium that lets users discuss games in real-time. The... MORE

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