Critical of mainstream media, consumers seek out more involvement
Implications - More than just a source of information, next generation news apps are offering users a heightened sense of engagement. Readers are no longer interested in passively consuming media; instead, they view it as a greater call-to-action for education and communication between people. Ultimately, the average consumer is evolving to be not only more conscientious, but also more action-oriented.
Workshop Question - How can you diversify your digital presence beyond a mainstream website in order to appeal to younger consumers looking to be in-the-know?
Trend Themes
1. Interactive News Apps - Next generation news apps offer users a heightened sense of engagement with interactive and participatory elements
2. Journalistic Technology - Technology and apps that democratize journalism and give ordinary citizens the ability to create, share and report news
3. Conversational News - Apps that deliver news in a more engaging and conversational manner using chatbots or through a messaging interface
Industry Implications
1. Media and Publishing - The interactive and participatory nature of these apps changes the face of media and publishing, and demands a more democratized approach to news delivery
2. Technology - The rise of journalistic technology and conversational news requires innovative technology solutions for news gathering, content curation and news delivery
3. Social Networking - The rise of political networking, dialoging news apps, and interactive sports platforms highlights the need for more social networking tools that cater to niche audiences
7 Featured, 61 Examples:
130,123 Total Clicks
Date Range:
Aug 14 — Feb 16
Trending:
Mild
Consumer Insight Topics:
