The Latest BBC News App Helps You Access Curated News
Rahul Kalvapalle — July 20, 2016 — Tech
References: itunes.apple & bbc
BBC+ is a brand new BBC news app that well and truly embraces the ethos of customization by making it easier than ever for lovers of the British broadcasting service to get the most out of its many offerings. It does this by making it possible for users to select those categories of news that interest them, so that they can proceed to only get content that they're interested in.
For example, if you're someone who cares about the military coup in Turkey or the state of China's economy but aren't really interested in knowing about what's happening between Taylor Swift and Kanye, you can customize the app to only deliver hard news while leaving out the pop culture fluff.
The end goal with this BBC news app is to increase customer satisfaction by streamlining their app experience so that they never feel like they're wasting time while using the app.
For example, if you're someone who cares about the military coup in Turkey or the state of China's economy but aren't really interested in knowing about what's happening between Taylor Swift and Kanye, you can customize the app to only deliver hard news while leaving out the pop culture fluff.
The end goal with this BBC news app is to increase customer satisfaction by streamlining their app experience so that they never feel like they're wasting time while using the app.
Trend Themes
1. Customized News Delivery - The trend of customizable news apps allows users to curate their own news content, creating opportunities for personalized news experiences.
2. Enhanced User Engagement - The BBC+ news app emphasizes user satisfaction by allowing them to select their preferred news categories, presenting opportunities for increased user engagement.
3. Streamlined App Experience - Customizable news apps like BBC+ aim to streamline the app experience by delivering relevant content and eliminating time wasted on irrelevant news, offering opportunities for improved user satisfaction.
Industry Implications
1. Media and Broadcasting - The media and broadcasting industry can embrace customizable news apps to cater to the interests and preferences of users, enabling more personalized news consumption experiences.
2. Technology and Mobile App Development - The technology and mobile app development industry can tap into the trend of customizable news apps by creating innovative features that allow users to curate their news content effectively.
3. Marketing and Advertising - The marketing and advertising industry can leverage customizable news apps to target specific user demographics and deliver tailored advertising content, opening up opportunities for more targeted marketing campaigns.
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