The Planet GoGo Lock-Screen App Rewards Swiping and Reading Activity
Rahul Kalvapalle — May 28, 2016 — Tech
References: planetgogo & iamwire
Planet GoGo is an innovative lock-screen app, developed by a duo of Indian entrepreneurs, that is designed to reward Android users for their news reading activity.
The lock-screen app is intended to make it easier than ever for users to access a content platform that enables them to access casual news in their local language. It makes use of a swipe-based interface wherein users who swipe right access new pieces of news, while swiping left redirects the user to the news page. Left-wipes earn the user points which they can redeem for cellphone recharging and post-paid bills.
The service is innovative in that it supports six regional languages, important in a multilingual country like India. In doing so, it brings casual news to a greater segment of the population.
The lock-screen app is intended to make it easier than ever for users to access a content platform that enables them to access casual news in their local language. It makes use of a swipe-based interface wherein users who swipe right access new pieces of news, while swiping left redirects the user to the news page. Left-wipes earn the user points which they can redeem for cellphone recharging and post-paid bills.
The service is innovative in that it supports six regional languages, important in a multilingual country like India. In doing so, it brings casual news to a greater segment of the population.
Trend Themes
1. Swipe-based News Reading - The trend of swipe-based news reading apps rewards users for their engagement and makes accessing casual news easier.
2. Regional Language News - The trend of news apps supporting regional languages opens up access to casual news for a larger segment of the population.
3. Rewards for Engagement - The trend of apps offering rewards for user engagement, such as earning points for reading news articles, encourages active participation.
Industry Implications
1. Mobile Apps - The mobile app industry can capitalize on the trend of swipe-based news reading apps by developing similar platforms that reward user engagement.
2. Media and News - The media and news industry can benefit from the trend of news apps supporting regional languages by expanding their audience reach and engagement.
3. Mobile Payments - The mobile payments industry can leverage the trend of rewards for engagement by partnering with news apps to offer attractive incentives to users who earn points through their platform.
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