Consumers turn to live-action entertainment for group activities
Implications - Despite the growth of AR and VR technology in the entertainment sphere, consumers are beginning to physically challenge themselves with live-action games and activities. Allowing gamers and non-gamers alike to share in a fun and engaging experience with one another, these immersive forms of entertainment speak to the importance of providing alternative experiences as a means of creating one-of-a-kind memories.
Workshop Question - How does your product enable one-of-a-kind experiences?
Trend Themes
1. Live-action Entertainment - Consumers are turning to physically challenging live-action games and activities over AR and VR technology.
2. Novelty Experiences - Novelty experiences such as stress-relieving rage rooms and active karaoke are on the rise in big cities.
3. Immersive Experiences - Consumers are seeking out immersive experiences which allow for adventure, exercise and team-building, such as massive indoor obstacle courses and immersive archery tag games.
Industry Implications
1. Entertainment - The entertainment industry can implement live action games and activities and create immersive experiences that challenge customers physically while providing alternative experiences.
2. Fitness - The fitness industry can incorporate novelty experiences such as massive indoor obstacle courses or cryotherapy service to provide customers with a unique fitness experiences and expedite recovery along with team-building exercises.
3. Hospitality - The hospitality industry can create immersive experiences such as active karaoke bouldering and rage rooms, to keep guests engaged and provide them with dynamic entertainment options.
