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Action-Based Bonding

Consumers turn to live-action entertainment for group activities

Implications - Despite the growth of AR and VR technology in the entertainment sphere, consumers are beginning to physically challenge themselves with live-action games and activities. Allowing gamers and non-gamers alike to share in a fun and engaging experience with one another, these immersive forms of entertainment speak to the importance of providing alternative experiences as a means of creating one-of-a-kind memories.
Workshop Question - How does your product enable one-of-a-kind experiences?
Trend Themes
1. Live-action Entertainment - Consumers are turning to physically challenging live-action games and activities over AR and VR technology.
2. Novelty Experiences - Novelty experiences such as stress-relieving rage rooms and active karaoke are on the rise in big cities.
3. Immersive Experiences - Consumers are seeking out immersive experiences which allow for adventure, exercise and team-building, such as massive indoor obstacle courses and immersive archery tag games.
Industry Implications
1. Entertainment - The entertainment industry can implement live action games and activities and create immersive experiences that challenge customers physically while providing alternative experiences.
2. Fitness - The fitness industry can incorporate novelty experiences such as massive indoor obstacle courses or cryotherapy service to provide customers with a unique fitness experiences and expedite recovery along with team-building exercises.
3. Hospitality - The hospitality industry can create immersive experiences such as active karaoke bouldering and rage rooms, to keep guests engaged and provide them with dynamic entertainment options.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
186,590 Total Clicks
Date Range:
Dec 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:

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