The New York Times' New App Caters to Spanish-Speaking Readers
Rahul Kalvapalle — August 5, 2016 — Tech
The New York Times has launched a new version of its venerable and prized news app that is designed to make it easier for the famous newspaper's hordes of Spanish-speaking readers to access news in their preferred and first language.
Aptly named NYT en Espanol, this Spanish language edition of the New York Times news app is filled with a veritable array of content and multimedia that can also be found on the newspaper's Spanish-language news website. The website publishes original Spanish content which is reproduced in the app. An added benefit with this news app is that it is free to download, and articles read there don't count towards New York Times' 10-article monthly limit for non-subscribers.
This news app is a clear example of a news organization embracing its diverse clientele by catering to their language needs.
Aptly named NYT en Espanol, this Spanish language edition of the New York Times news app is filled with a veritable array of content and multimedia that can also be found on the newspaper's Spanish-language news website. The website publishes original Spanish content which is reproduced in the app. An added benefit with this news app is that it is free to download, and articles read there don't count towards New York Times' 10-article monthly limit for non-subscribers.
This news app is a clear example of a news organization embracing its diverse clientele by catering to their language needs.
Trend Themes
1. Language-inclusive News Apps - The rise in language-inclusive news apps presents an opportunity for news organizations to reach and engage with diverse audiences.
2. Spanish-language News Content - The demand for Spanish-language news content indicates the untapped potential for media companies to serve the growing Spanish-speaking population globally.
3. Free News App Subscriptions - The introduction of free news app subscriptions opens up new possibilities for news organizations to attract non-subscribers and expand their user base.
Industry Implications
1. Media and Publishing - The media and publishing industry can leverage language-inclusive news apps to diversify their readership and increase engagement.
2. Technology and App Development - The rise of language-inclusive news apps creates opportunities for technology and app development companies to collaborate with news organizations in creating innovative multilingual platforms.
3. Digital Advertising and Marketing - The expansion of news apps with language-inclusive features opens up avenues for digital advertising and marketing agencies to target specific language-speaking demographics with tailored campaigns.
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