The New Tennessean App Includes 360-Degree News Videos
Rahul Kalvapalle — May 18, 2016 — Tech
References: itunes.apple & tennessean
The new version of the Tennessean app stands out among the increasingly crowded field of news apps because, in addition to typical news, headlines and multimedia, the app also offers virtual reality news content.
What's great about the virtual reality content is that it allows users to not just passively skim the news but actually be immersed in it and enjoy a whole new perspective on events happening in their local areas and around the world as well.
The news and journalism market is extremely saturated, with news organizations having a hard time appealing to younger audiences. This is what makes the new Tennessean app such a brilliant venture. By offering virtual reality news content that is engaging and immersive, the Tennessean is bidding to appeal to a new generation of news consumers.
What's great about the virtual reality content is that it allows users to not just passively skim the news but actually be immersed in it and enjoy a whole new perspective on events happening in their local areas and around the world as well.
The news and journalism market is extremely saturated, with news organizations having a hard time appealing to younger audiences. This is what makes the new Tennessean app such a brilliant venture. By offering virtual reality news content that is engaging and immersive, the Tennessean is bidding to appeal to a new generation of news consumers.
Trend Themes
1. Virtual Reality News Content - Disruptive innovation opportunity: News organizations can incorporate virtual reality into their apps to create immersive and engaging news experiences for younger audiences.
2. Augmented Reality Integration - Disruptive innovation opportunity: News apps can integrate augmented reality features to provide interactive and personalized news content.
3. Multimedia News Apps - Disruptive innovation opportunity: News organizations can develop apps that offer a variety of multimedia content, including videos, images, and audio, to cater to the preferences of modern news consumers.
Industry Implications
1. News and Journalism - Disruptive innovation opportunity: News organizations can leverage virtual reality technology to revitalize the industry and attract younger audiences.
2. Mobile App Development - Disruptive innovation opportunity: Developers can focus on creating innovative news apps that incorporate virtual reality and augmented reality technologies.
3. Technology and Media - Disruptive innovation opportunity: The convergence of technology and media presents opportunities for companies to create cutting-edge news apps that enhance the news consumption experience.
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