Healthy food and beverage takes a sleeker approach to branding
Implications - Food and beverage products espousing the benefits of health and wellness have often taken a light, youthful approach to branding. However, in an attempt to upscale their offerings, many brands are now turning to sleek, monochromatic labeling, often referencing craft products, instead. A scaled-back approach not only stands out on shelves, but also evokes a quiet confidence in the quality and authenticity of the product, which is especially important to discerning consumers.
Workshop Question - Reimagine your brand in it's most simplified form, what does this look like from a packaging/marketing perspective?
Trend Themes
1. Monochromatic Branding - Health and wellness brands are turning to sleek, monochromatic labeling for a scaled-back approach, which evokes a quiet confidence in the quality and authenticity of the product.
2. Drinkable Meal Replacements - As people become more health-conscious, drinkable meal replacements like Ambronite are gaining popularity as they're jam-packed with essential nutrients, ideal for fitness buffs on the go.
3. Probiotic Infused Products - Consumers are looking for new versions of products that they would normally consume, with the addition of probiotics, proven to boost immune and digestive health, as well as assist with the absorption of vitamins and nutrients.
Industry Implications
1. Health and Wellness - As the health and wellness industry grows, businesses can tap into the trend of monochromatic branding to stand out on shelves and evoke a sense of quality and authenticity.
2. Food and Beverage - Drinkable meal replacements offer convenient, nutrient-dense options for busy people, and are also ideal for fitness enthusiasts on the go.
3. Beauty and Personal Care - Probiotic-infused products like Lulli's 'BLACK MAGIC: Activated Charcoal Elixir' offer health-boosting benefits for skin and weight management, becoming a great addition to beauty regimens.
