JPMorgan is Recruiting New Grads with a Sponsored Geofilter
Rebecca Byers — May 24, 2016 — Marketing
References: businessinsider
Investment bank JPMorgan is said to be launching an innovative Snapchat recruitment campaign that will see a series of sponsored geofilters targeted at new graduates. The ambitious campaign is the largest themed ad buy on Snapchat thus far, according to JPMorgan as reported by Business Insider.
The campaign will kick-off on May 23, 2016 and is expected to run until mid-June, with sponsored filters appearing at 80 different US college campuses and with ads expected to run within the Graduation Live Story.
The inventive Snapchat recruit campaign will encourage new grads to apply to the firm by presenting a series of 10-second ads the highlight how their newly acquired skills can be well-applied working for the brand. The creative recruitment campaign is a great example of an institutional brand skirting convention in order to connect with a fleeting demographic.
The campaign will kick-off on May 23, 2016 and is expected to run until mid-June, with sponsored filters appearing at 80 different US college campuses and with ads expected to run within the Graduation Live Story.
The inventive Snapchat recruit campaign will encourage new grads to apply to the firm by presenting a series of 10-second ads the highlight how their newly acquired skills can be well-applied working for the brand. The creative recruitment campaign is a great example of an institutional brand skirting convention in order to connect with a fleeting demographic.
Trend Themes
1. Snapchat Recruitment Campaigns - JPMorgan's innovative Snapchat recruitment campaign demonstrates the use of sponsored geofilters to target new graduates.
2. Sponsored Geofilters - The use of sponsored geofilters in recruitment campaigns presents a disruptive innovation opportunity for companies to connect with a specific demographic.
3. Creative Recruitment Campaigns - The inventive use of Snapchat ads in recruitment campaigns showcases the potential for creative and engaging approaches to attract new talent.
Industry Implications
1. Investment Banking - The use of Snapchat recruitment campaigns in the investment banking industry creates a disruptive innovation opportunity to attract top talent.
2. Social Media Advertising - The growing trend of using sponsored geofilters in recruitment campaigns demonstrates a disruptive innovation opportunity in the social media advertising industry.
3. Human Resources - Creative recruitment campaigns utilizing platforms like Snapchat present a disruptive innovation opportunity for the human resources industry to connect with new graduates.
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