Brands invite kids to take an active role in their health with products
Implications - Educational, fitness and diet-focused brands are targeting child consumers in an effort to encourage them to think more about how their actions affect their health. Although this can be a tricky area to tread, many brands are doing so successfully by offering streamlined products that introduce concepts in a fun and simple way -- rather than one that verges on dangerous obsession. In addition to promoting a healthy lifestyle that's likely to last through one's adulthood, these efforts show that parents are prioritizing children's overall development, as opposed to specific areas tackled by the education system.
Workshop Question - How can your brand incorporate the lifestyles and needs of unlikely demographics?
Trend Themes
1. Child Health Education - More brands are catering to children by introducing products that educate them about their health in a fun and simple way.
2. Kid-friendly Wellness Supplements - Brands are focusing their efforts on creating chewable or drinkable formats of supplements that are both appealing and beneficial to children.
3. Child-focused Wellness Wearables - Fitness wearable brands are targeting children and introducing innovative reward systems during various fitness challenges to increase engagement among them.
Industry Implications
1. Healthcare - Brands in the healthcare industry can introduce more child-friendly products to focus on children's overall development and enable parents in prioritizing their children's health.
2. Fitness - Fitness brands can introduce innovative wearable systems that are tailored for children and gamify fitness activity with advanced reward systems.
3. Consumer Goods - Brands in the consumer goods industry can introduce products that provide child-friendly educational content while also offering nutrition and wellness benefits.
