Lufthansa Airbnb Listings are Aiming to Increase Flight Bookings
Hayley McGlone — July 28, 2016 — Marketing
The Lufthansa Airbnb listings are aiming to increase flight bookings for the airline. With the recent decline in flight ticket sales in Europe with the Brexit vote and terror attacks, Lufthansa is turning to more creative ways to try to sell tickets.
The Lufthansa Airbnb listing is titled 'Luxury Awaits Above the Clouds.' The creative ad has some humor to it with "Amenities" including TV, heating and Wi-Fi while "House Rules" are no smoking, not suitable for pets and no events or parties. The description of the Airbnb is "Our cabin isn't in the woods, but in the sky!" While it is more likely that travelers will use traditional flight booking platforms, the Airbnb listing is likely to draw attention to the airline's services and creative marketing.
The Lufthansa Airbnb listing is titled 'Luxury Awaits Above the Clouds.' The creative ad has some humor to it with "Amenities" including TV, heating and Wi-Fi while "House Rules" are no smoking, not suitable for pets and no events or parties. The description of the Airbnb is "Our cabin isn't in the woods, but in the sky!" While it is more likely that travelers will use traditional flight booking platforms, the Airbnb listing is likely to draw attention to the airline's services and creative marketing.
Trend Themes
1. Alternative Flight Marketing - The Lufthansa Airbnb listings showcase a disruptive innovation opportunity for airlines to explore alternative marketing tactics for increasing flight bookings.
2. Collaborative Travel Platforms - The Lufthansa Airbnb listing demonstrates the potential for airlines to collaborate with popular travel platforms like Airbnb to reach new audiences and increase sales.
3. Creative Ad Campaigns - The Lufthansa Airbnb listing highlights the potential of creative ad campaigns to capture attention and generate interest in airline services.
Industry Implications
1. Airlines - The Lufthansa Airbnb listings present a disruptive innovation opportunity for airlines to revolutionize their marketing strategies and attract new customers.
2. Travel and Hospitality - The Lufthansa Airbnb listing showcases the potential for collaboration between airlines and popular hospitality platforms, opening up new possibilities in the travel and hospitality industry.
3. Digital Marketing - The Lufthansa Airbnb listing highlights the importance for digital marketing professionals in the airline industry to think outside the box and develop unique campaigns to stand out in a competitive market.
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