MTV's First Snapchat Show is a Sex Ed Series Called 'Pants Off'
Rebecca Byers — May 24, 2016 — Lifestyle
References: adweek
'Pants Off' is a Snapchat sex ed show launched by MTV Digital. The first series launched by MTV on the ephemeral platform, 'Pants Off' is hosted by YouTube star and public sex educator Laci Green, who was also tapped by MTV digital to kick-off the brand's YouTube presence in 2014.
MTV launched its US Discovery channel in February 2016 and is expected to premiere several original shows on the platform in the coming months, including a revival of the iconic early 2000's series 'Cribs.' The series is aimed at using the wide-reaching platform as a tool for starting a larger conversation about safe sex and consent.
Sponsored by condom brand Trojan, 'Pants Off' is being supported by a series of ads that run youth-minded taglines such as, "Use a condom every time. Responsible AF."
MTV launched its US Discovery channel in February 2016 and is expected to premiere several original shows on the platform in the coming months, including a revival of the iconic early 2000's series 'Cribs.' The series is aimed at using the wide-reaching platform as a tool for starting a larger conversation about safe sex and consent.
Sponsored by condom brand Trojan, 'Pants Off' is being supported by a series of ads that run youth-minded taglines such as, "Use a condom every time. Responsible AF."
Trend Themes
1. Online Sex Education - There is room for more online sex ed shows and content, especially to reach younger generations on popular platforms like Snapchat and TikTok.
2. Branded Content for Education - Brands looking to align with social responsibility and education can partner with educators to create engaging and informative content, like condom brand Trojan sponsoring MTV’s ‘Pants Off’ Snapchat show.
3. Empowering Young Voices on Social Issues - Involving young voices like YouTube star and sex educator Laci Green in projects like MTV’s ‘Pants Off’ can help make important education topics more accessible to younger audiences and break down taboos.
Industry Implications
1. Education - Education sectors ranging from non-profits to corporate training can learn to create more engaging and media-savvy workshops and modules that are especially targeted to younger generations.
2. Pharmaceutical and Healthcare - Pharmaceutical and healthcare brands, especially those in the realm of sexual health, can benefit from targeted branded content to promote safe sex and early disease prevention among younger demographics.
3. Advertising and Marketing - Ad agencies and marketing departments looking to target younger demographics can gain insights from MTV’s approach in using popular social media platforms for promoting safe sex and healthy engagements.
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