This Integrated Hotel Was Designed to Target the Millennial Demographic
Mishal Omar — September 23, 2016 — World
References: starck & retaildesignblog.net
The integrated hotel 'M Social' in Singapore was designed by Philippe Starck in response to the cheaper travel options that Millennial demographics opt for.
With the popularity of hotel alternatives such as Airbnb among Millennials, Philippe Starck decided to create a space that would directly target the needs and desires of this demographic. The resulting integrated hotel offers a variety of interactive functions and activities that make it a more creative space than most. The hotel has plenty of social and co-working spaces and focuses on connectivity and interaction between guests.
This hotel offers a playful experience that suits the needs of Millennials who tend to prefer staying connected and interacting with others when on vacation.
With the popularity of hotel alternatives such as Airbnb among Millennials, Philippe Starck decided to create a space that would directly target the needs and desires of this demographic. The resulting integrated hotel offers a variety of interactive functions and activities that make it a more creative space than most. The hotel has plenty of social and co-working spaces and focuses on connectivity and interaction between guests.
This hotel offers a playful experience that suits the needs of Millennials who tend to prefer staying connected and interacting with others when on vacation.
Trend Themes
1. Interactive Accommodations - The trend of creating interactive accommodations is an opportunity for hoteliers to appeal to the needs and desires of the Millennial demographic.
2. Social and Co-working Spaces - Integrating social and co-working spaces within hotels is a disruptive innovation opportunity that caters to Millennials' preference for connectivity and interaction.
3. Targeting the Millennial Demographic - Designing hotels specifically tailored to the needs and desires of Millennials presents a disruptive innovation opportunity in the hospitality industry.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of interactive accommodations to attract and engage Millennial travelers.
2. Technology - Technological advancements and integration can play a critical role in the development of social and co-working spaces within hotels.
3. Design - The design industry has the opportunity to create hotel spaces that are visually appealing and tailored to the preferences of the Millennial demographic.
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