The McDonald's Monopoly Hotel Publicity Campaign Brings the Game to Life
Michael Hemsworth — September 15, 2016 — Marketing
Situated in Federation Square in Melbourne, Australia the McDonald's Monopoly Hotel publicity campaign looks to bring the classic board game to life. Purported as the world's smallest hotel, the McDonald's Monopoly Hotel is a mere eight feet by ten feet and has an interior design that's completely themed around the classic board game.
The McDonald's Monopoly Hotel was part of a contest being held to allow two fans of the brand and game to spend a night inside the hotel. Laura Paton and Emma Kendrick were the lucky winners and were greeted by a giant Mr. Monopoly before heading inside their tiny accommodations.
The McDonald's Monopoly Hotel publicity campaign was explained by Chief Marketing Officer of McDonald's Australia, Jenni Dill, who said, "Monopoly is one of those quintessential family board games, we’ve all got fond memories of playing it, so we wanted to bring it to life in a unique way."
The McDonald's Monopoly Hotel was part of a contest being held to allow two fans of the brand and game to spend a night inside the hotel. Laura Paton and Emma Kendrick were the lucky winners and were greeted by a giant Mr. Monopoly before heading inside their tiny accommodations.
The McDonald's Monopoly Hotel publicity campaign was explained by Chief Marketing Officer of McDonald's Australia, Jenni Dill, who said, "Monopoly is one of those quintessential family board games, we’ve all got fond memories of playing it, so we wanted to bring it to life in a unique way."
Trend Themes
1. Pop-up Hotels - There is potential for other brands to create pop-up hotels as a unique marketing strategy.
2. Themed Accommodations - Businesses can provide themed accommodations to enhance customer experience and attract attention.
3. Experiential Campaigns - Brands can bring memorable experiences to customers through creative campaigns like the McDonald's Monopoly Hotel.
Industry Implications
1. Hospitality - Hotel brands can create themed pop-up hotels as a unique marketing strategy to attract new customers.
2. Food and Beverage - Restaurants and food chains can create immersive experiential campaigns to increase brand awareness and customer loyalty.
3. Marketing and Advertising - Marketers can bring creativity to their advertising campaigns by incorporating unique and memorable experiences like the McDonald's Monopoly Hotel.
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