Brands commodify the process of mobilization and promoting social justice
Implications - As discourses concerning the protection of civil rights, preserving human dignity and empowering the vulnerable are increasingly at the forefront of various world issues, it is crucial that people have platforms available to them that allow them to mobilize and advocate for the causes they are passionate about. The commodification of activism allows for consumers to interact with social change in a way that is peaceful, informative and accessible.
Workshop Question - How can your brand be more informative on social issues, or be more involved with activism?
Trend Themes
1. Commodified Activism - Activism-themed products are emerging to allow consumers to engage in social change.
2. Action-oriented News Apps - News apps that allow readers to take action and support causes are becoming increasingly popular.
3. Social Mobilization Board Games - Social activism board games are being created to teach players basic skills in building and leading social movements.
Industry Implications
1. Fashion - The fashion industry can tap into commodified activism by creating products (like bags) that appeal to socially conscious consumers.
2. Media & Publishing - Action-oriented news apps can disrupt the media industry by creating more immersive and actionable news experiences and potentially increase revenue streams.
3. Gaming - The gaming industry can create and market games (like social mobilization board games) that offer educational and entertaining experiences that promote social change.
5 Featured, 45 Examples:
97,669 Total Clicks
Date Range:
Mar 16 — Nov 16
Trending:
Mild
Consumer Insight Topics:
