Youth connect to tradition without sacrificing modern sensibilities
Implications - Tradition provides comfort, but genuinely engaging in that sentimentality is often perceived as out of touch or downright weird. Young people looking to connect with past traditions subvert those negative connotations through irony. They thus infuse traditional products and styles with sarcasm and anachronisms (while still allowing for covert sentimentalism.)
Workshop Question - In what way can your brand incorporate a sense of irony as a way to engage the youth in your offerings?
Trend Themes
1. Ironic Traditionalism - Young people connect with past traditions by infusing traditional products and styles with sarcasm and anachronisms, allowing for covert sentimentalism.
2. Pop Culture-inspired Decor - Brands are offering products with a modern, pop culture-inspired twist to add a playful decorative element that is youthful and modern to the homes of people.
3. Retro Smartphone Designs - Smartphone designs are being revived as more users crave a design reminiscence of the past, such as the Samsung W2017 that features a dual AMOLED screen and a traditional flip design with modern technology.
Industry Implications
1. Retail - Product designers in retail may want to venture into offering modern products with a twist of irony to appeal to younger markets craving past traditions.
2. Fashion - Apparel designers can incorporate popular culture references to traditional fashion items to create novelty fashion for the modern consumer.
3. Technology - As nostalgia hits in the tech world, companies can revive designs from the past with modern technology, such as the revival of the flip phone, to tap into users' desire for the past while still keeping up with the present.
5 Featured, 44 Examples:
146,084 Total Clicks
Date Range:
Nov 13 — Nov 16
Trending:
Hot
Consumer Insight Topics:
