IKEA Australia Made an Ad That Imagines a Kanye West Collaboration
Riley von Niessen — August 3, 2016 — Pop Culture
References: time & designtaxi
Rapper Kanye West recently proclaimed that he'd like to try his hand at furniture design, citing the major Swedish brand as one of his greatest inspirations -- which prompted IKEA Australia to create a fake ad that shows what the collaborative furniture might look like.
The rapper first expressed his interest in designing furniture for the company during an interview with Annie Mac on BBC Radio 1. He explained this by saying "Yo IKEA, allow Kanye to create, allow him to make this thing because you know what, I want a bed that he makes, I want a chair that he makes—I want more products from Ye."
IKEA Australia's ad depicts the 'YEEZY,' and tells West: "We’d love to see what you’d create… we could make you Famous!" in reference to his controversial 'Life of Pablo' track.
The rapper first expressed his interest in designing furniture for the company during an interview with Annie Mac on BBC Radio 1. He explained this by saying "Yo IKEA, allow Kanye to create, allow him to make this thing because you know what, I want a bed that he makes, I want a chair that he makes—I want more products from Ye."
IKEA Australia's ad depicts the 'YEEZY,' and tells West: "We’d love to see what you’d create… we could make you Famous!" in reference to his controversial 'Life of Pablo' track.
Trend Themes
1. Rapper-designed Furniture - Opportunity for furniture brands to collaborate with popular musicians and create unique, high-end furniture collections.
2. Celebrity-driven Product Partnerships - Potential for companies to collaborate with celebrities to create limited edition or custom-designed products that appeal to fans and generate buzz.
3. Parody Advertising - Space for brands to create humorous or satirical ads that play off popular culture references and engage consumers in a light-hearted way.
Industry Implications
1. Furniture - Room for furniture companies to explore collaboration opportunities with musicians and other creative influencers to create unique and innovative products.
2. Marketing and Advertising - Opportunity for marketing agencies to help brands develop parody ads that leverage popular culture figures to attract attention and connect with audiences.
3. Fashion - Potential for fashion brands to partner with musicians and celebrities to launch limited edition collections, blurring the lines between music and fashion and appealing to fans of both industries.
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