The Suicide Squad is Thanking Toronto with its Brand Activation
Erica Francis — July 28, 2016 — Marketing
References: thestar & marketingmag
Toronto residents may remember the epic filming that happened in the city for Will Smith's anti-hero movie 'Suicide Squad.' Social media was littered with images and videos of bystanders who happened to get a glimpse of the action. There was serious action too, i.e. explosions. Well, Canadians get to experience some of the frenzy again with Suicde Squad's pop-up in Toronto's Distillery District.
The area has been turned into the prison straight from the movie where the anti-hero characters are held. The brand activation is called the 'Belle Eve Penitentiary Fan Experience.' Among the exhibits is the 'Rage Room' where fans can literally smash things with a bat while standing in a glass cube.
Warner Bros. said that the pop-up is a “gesture to Torontonians for their excitement shown during filming.” The Belle Eve Penitentiary Fan Experience is a fun way to get people involved and encourage them to watch the movie in theaters when it's released.
The area has been turned into the prison straight from the movie where the anti-hero characters are held. The brand activation is called the 'Belle Eve Penitentiary Fan Experience.' Among the exhibits is the 'Rage Room' where fans can literally smash things with a bat while standing in a glass cube.
Warner Bros. said that the pop-up is a “gesture to Torontonians for their excitement shown during filming.” The Belle Eve Penitentiary Fan Experience is a fun way to get people involved and encourage them to watch the movie in theaters when it's released.
Trend Themes
1. Anti-hero Movie Pop-ups - Pop-up brand activations that bring scenes from popular anti-hero movies to life.
2. Fan Experience Events - Events that provide fans with an immersive and interactive fan experience.
3. Innovative Film Marketing - Using unique brand activations and events to create hype and buzz around upcoming movie releases.
Industry Implications
1. Film Industry - Opportunity to create more immersive and interactive experiences for fans that increase movie hype and ticket sales.
2. Tourism Industry - Partnering with film studios to create new pop-up attractions, which can attract tourism.
3. Advertising Industry - Using innovative marketing strategies such as brand activations to create unique and memorable experiences that build brand awareness and customer loyalty.
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