Virgil Abloh's OFF-WHITE Released an Eclectic Fall/Winter Collection
Riley von Niessen — August 10, 2016 — Fashion
References: off---white & hypebeast
Virgil Abloh, a man who was formerly best known as Kanye West's creative director, is the founder of OFF-WHITE, a high-end streetwear brand that boasts statement colorways, extravagant structures and iconic branding.
By associating his label with a black and white pattern that's shown striped horizontally down many of the pieces, Virgil Abloh is able to generate more loyalty among his consumers, who know how recognized the prestigious branding is. With the 2016 Fall/Winter collection, this is included on the majority, with t-shirts, hoodies, and phone cases all sporting the bold pattern.
Also included in the OFF-WHITE collection are a variety of graphic crew necks, sweaters, flannel button-ups, military-style bomber jackets and even oversized suit pants. Expected to arrive in full at the end of September, the whole collection will be available for purchase online -- making it different from past releases, which could only be found at select stores.
By associating his label with a black and white pattern that's shown striped horizontally down many of the pieces, Virgil Abloh is able to generate more loyalty among his consumers, who know how recognized the prestigious branding is. With the 2016 Fall/Winter collection, this is included on the majority, with t-shirts, hoodies, and phone cases all sporting the bold pattern.
Also included in the OFF-WHITE collection are a variety of graphic crew necks, sweaters, flannel button-ups, military-style bomber jackets and even oversized suit pants. Expected to arrive in full at the end of September, the whole collection will be available for purchase online -- making it different from past releases, which could only be found at select stores.
Trend Themes
1. Statement Colorways - Exploring the use of bold and vibrant colors in fashion can create disruptive innovation opportunities for brands seeking to capture attention and differentiate themselves in the market.
2. Iconic Branding - Developing a strong and recognizable brand identity, like OFF-WHITE's black and white pattern, can lead to increased consumer loyalty and opportunities for disruptive innovations in branding and marketing.
3. High-end Streetwear - The fusion of luxury and urban fashion in high-end streetwear presents disruptive innovation opportunities for designers to create unique garments that appeal to both fashion-conscious individuals and street culture enthusiasts.
Industry Implications
1. Fashion Industry - The fashion industry can leverage statement colorways, iconic branding, and the high-end streetwear trend to drive innovation in design, marketing, and retail experiences.
2. Retail Industry - Retailers can capitalize on the popularity of bold patterns and iconic branding in menswear to create disruptive innovation opportunities in store layouts, product displays, and online shopping experiences.
3. Marketing and Advertising Industry - The marketing and advertising industry can explore disruptive innovation opportunities by utilizing vibrant colors, iconic branding, and the high-end streetwear trend to create captivating campaigns that resonate with target audiences.
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