Barneys New York Will Feature Justin Bieber's Tour Merchandise
Riley von Niessen — July 15, 2016 — Fashion
References: shop.universalmusic & hypebeast
Justin Bieber's Purpose Tour merchandise has been selling out online and in pop-up shops all over the world. The collection already includes a number of graphic t-shirts, long-sleeved pieces, hoodies and accessories, however the pop star is expanding the range of the merchandise by adding an emblazoned leather jacket.
The jacket was created in collaborated with Barneys New York, reportedly marking the first time for the luxury department store to carry an artist's promotional clothing line. In addition to the pricey leather jacket, Barneys New York will offer jeans and the popular graphic t-shirts in its stores.
The Barneys senior vice president explained the company's decision to feature the Purpose Tour merchandise by saying, "It is the first time we’ve done it, but it felt right. It felt like something that would resonate with our customers, and that could sit seamlessly with the other brands we sell."
The jacket was created in collaborated with Barneys New York, reportedly marking the first time for the luxury department store to carry an artist's promotional clothing line. In addition to the pricey leather jacket, Barneys New York will offer jeans and the popular graphic t-shirts in its stores.
The Barneys senior vice president explained the company's decision to feature the Purpose Tour merchandise by saying, "It is the first time we’ve done it, but it felt right. It felt like something that would resonate with our customers, and that could sit seamlessly with the other brands we sell."
Trend Themes
1. Celebrity-branded Merchandise - Collaborations between celebrities and upscale retailers are becoming increasingly prevalent as luxury brands eschew traditional fashion seasons to remain relevant in a rapidly changing marketplace.
2. Pop-up Shops - Pop-up shops are an excellent opportunity for celebrities to connect with fans and release limited edition merchandise while creating hype and excitement for upcoming tours, album releases, or other projects.
3. Exclusive Collaborations - Creating exclusive merchandise for upscale retailers like Barneys New York allows celebrities to tap into the desire for uniqueness and establish themselves as tastemakers in the fashion world.
Industry Implications
1. Fashion - The fashion industry has seen a growing trend of collaborations between celebrities and luxury retailers as they strive to adapt and remain relevant in a rapidly changing marketplace.
2. Retail - Retailers, particularly those in the luxury market, are finding success by collaborating with celebrities to release exclusive merchandise that appeals to fans and fashion-conscious consumers.
3. Music - Pop-up shops, limited edition merchandise, and upscale collaborations are becoming integral parts of the music industry as artists seek alternative revenue streams and ways to engage with fans.
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