Endearing friendship commercials seek to capture a more heartfelt reaction
Implications - With over-stimulated marketing and abstract imagery often leaving viewers feeling detached from the product, brands are turning to more heartfelt situational techniques to engage consumers on a more relatable level. Friendship ads steer away from the more commercialized tendencies of big name brands by referencing emotional bonds that people can easily identify with. This reflects the growing need for more coherent forms of marketing.
Trend Themes
1. Emotional Storytelling - Brands are turning to more heartfelt situational techniques to engage consumers on a more relatable level.
2. Authentic Marketing - There is a growing pattern of authentic marketing seen this holiday season.
3. Unexpected Friendships - Heartwarming ads are steering away from the more commercialized tendencies of big name brands by referencing emotional bonds that people can easily identify with.
Industry Implications
1. Advertising - The use of emotional storytelling in ads can help build a strong connection with consumers.
2. Marketing - Authentic marketing can resonate with a variety of viewers while spreading holiday cheer.
3. Branding - Unexpected friendship ads can help brands create a more relatable, emotional connection with their target audience.
6 Featured, 50 Examples:
231,138 Total Clicks
Date Range:
Nov 13 — Dec 15
Trending:
Untested
Consumer Insight Topics:
