The Pocket Dial Proceeds Benefit David Sheldrick Wildlife Trust
In a collaborative effort between Jimmy Fallon and J. Crew, the Pocket Dial has been created. This re-invented pocket square doubles as a cellphone case, which aims to benefit the Millennial age group.
All of the proceeds collected from the Pocket Dial sales will be directly donated to the David Sheldrick Wildlife Trust for the protection of African elephants -- and other animals.
A commercial has been launched in time for the holiday season, which aims to raise awareness of the campaign. The ad also encourages consumers to purchase the re-invented pocket squares as festive gifts for friends and loved ones. The ultimate goal for this campaign is to make sure people will not only look good, but they will also be doing good.
All of the proceeds collected from the Pocket Dial sales will be directly donated to the David Sheldrick Wildlife Trust for the protection of African elephants -- and other animals.
A commercial has been launched in time for the holiday season, which aims to raise awareness of the campaign. The ad also encourages consumers to purchase the re-invented pocket squares as festive gifts for friends and loved ones. The ultimate goal for this campaign is to make sure people will not only look good, but they will also be doing good.
Trend Themes
1. Re-invented Pocket Squares - The integration of practical cellphone cases into pocket squares presents an opportunity for disruptive innovation in the fashion industry.
2. Cause-related Marketing - The trend of aligning fashion products with a social cause allows companies to engage socially conscious Millennial consumers and create positive impact.
3. Holiday Season Awareness Campaigns - Creating campaigns during the holiday season can leverage consumer spending habits to drive awareness and sales for cause-related products.
Industry Implications
1. Fashion - The fashion industry can explore the integration of functional elements into traditional accessories to appeal to tech-savvy consumers.
2. Nonprofit - Nonprofit organizations involved in wildlife conservation can collaborate with fashion brands to raise funds and awareness for their causes.
3. Advertising - Advertising agencies can develop campaigns that tap into the holiday season's consumer spending and empathy to drive sales and social impact.
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