The Welcome to Airbnb Campaign Features a Delightfully Handmade Miniature Set
Meghan Young — December 2, 2014 — World
References: cirkus.co.nz & fastcocreate
The Welcome to Airbnb ad campaign is an adorably executed project that gives people a surreal experience into how the service works. Taking viewers on an epic journey in one single shot, the commercial is made possible thanks to the use of a handmade miniature set that the camera travels through. What makes it particularly special is the fact that it features actual listings found on the travel site.
Created by ad agency TBWA Singapore and New Zealand-based animation shop Cirkus, the Welcome to Airbnb campaign is full of delightful detail that will instill an excitement in people to take off on a spontaneous trip. As written on Cirkus' blog, the Welcome to Airbnb campaign is "whimsical, dreamlike, artistic and fantastic, just as traveling can be... We wanted this train ride film to be shot as one long take, with everything happening in-camera without the use of CG imagery."
Created by ad agency TBWA Singapore and New Zealand-based animation shop Cirkus, the Welcome to Airbnb campaign is full of delightful detail that will instill an excitement in people to take off on a spontaneous trip. As written on Cirkus' blog, the Welcome to Airbnb campaign is "whimsical, dreamlike, artistic and fantastic, just as traveling can be... We wanted this train ride film to be shot as one long take, with everything happening in-camera without the use of CG imagery."
Trend Themes
1. Handmade Miniature Sets - The trend of using handmade miniature sets in ad campaigns presents an opportunity for businesses to create visually captivating and nostalgic experiences for their audience.
2. One-shot Commercials - The trend of producing one-shot commercials offers an innovative approach to storytelling and capturing viewers' attention by immersing them in an uninterrupted narrative.
3. Realistic Diorama Ads - The trend of creating realistic diorama advertisements allows businesses to showcase their products or services in a unique and artistic way, showcasing attention to detail and enhancing brand perceptions.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage the trend of handmade miniature sets and one-shot commercials to create memorable and engaging campaigns that stand out in a crowded marketplace.
2. Travel and Hospitality - The travel and hospitality industry can tap into the trend of realistic diorama ads to showcase unique accommodations and travel experiences, creating a sense of wonder and inspiring potential travelers.
3. Animation and Film Production - The animation and film production industry can embrace the trend of one-shot commercials to push creative boundaries and showcase their storytelling capabilities, offering an immersive and visually stunning viewing experience.
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