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Product Embodiment

Personifying objects allows consumers to connect through relatable concepts

Implications - With the amount of ads and commercials that consumers are bombarded with on a daily basis, creating a memorable impression can often be challenging. Humanizing products with relatable characteristics and behaviors allow consumers to identify with brands on a more personable level, creating a stronger connection to the brand.
Trend Themes
1. Product Personification - Personifying products with relatable characteristics and behaviors allow consumers to identify with brands on a more personable level, creating a stronger connection to the brand.
2. Humor in Advertising - Combining humor and energizing music makes ads stand out in the viewer's mind, showcasing the product while incorporating a sense of playfulness and hilarity that will make it memorable.
3. Couples Therapy Theme - Using a couples therapy theme in ads promote unification of products, emphasizing similarities and the enhancement of certain features over competitors.
Industry Implications
1. Advertising - The advertising industry can incorporate the above trends to create memorable ads with more personable connections to consumers, and showcase products in unique and playful ways.
2. Food and Beverage - Personifying food and beverage products could enhance the product's visual appeal and make it more memorable to consumers, especially with the use of humor and emotional themes like couples therapy.
3. Entertainment - The use of characters from pop culture such as comics to promote events or other entertainment-related subjects could attract a younger and diverse demographic through nostalgia and fun.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
494,992 Total Clicks
Date Range:
Jan 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Personified Chocolate Commercials
Personified Chocolate Commercials
In this M&M's Commercial the Brown M&M Sets Up the Red M&M
The battle between different colored M&Ms; continues in this new M&M’s commercial with the female brown candy setting up the anxious red candy. This is the latest in a series of M&M&#... MORE
Personified Polar Bear Promos
Personified Polar Bear Promos
The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
Here comes Coca-Cola’s classic polar bear family again as they work together in this commercial to build a snowman polar bear. Apparently polar bears enjoy making snowmen in their own likeness.... MORE
play_circle_filledGarden Gnome Revenge Ads
Garden Gnome Revenge Ads
This Funny IKEA Commercial Makes Backyard Furniture Exciting
The ‘Time for Change’ funny IKEA commercial shows one family’s epic battle against an army of garden gnomes whilst assembling stylish lawn furniture. Set up like a music video... MORE
play_circle_filledComic Character Football Anthems
Comic Character Football Anthems
MetLife Stadium Has Peanuts Characters Kick Off the Super Bowl
To kick off today’s Super Bowl game, the MetLife Stadium set up a charming rendition of the American National Anthem, as played by some familiar faces from the iconic Peanuts comics. The... MORE
play_circle_filledPersonified Candy Counselling Ads
Personified Candy Counselling Ads
Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
This year Nestlé will be debuting its first ever Super Bowl commercial, promoting its new Butterfinger Peanut Butter Cups. This teaser ad shows Mrs. Chocolate and Mr. Peanut Butter in couples... MORE
play_circle_filledHumanized Mascot Ads
Humanized Mascot Ads
A Favorite Childhood Mascot Gets a Makeover in This Kool-Aid Commercial
Although Kool-Aid is known as North America’s easiest, go-to drink solution and has been around for nearly a century, most people remember this brand for its fun-loving Kool-Aid Man, and now... MORE

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