The H&M Holiday Commercial is a Katy Perry Musical Spectacular
Malika Renee Butss — December 1, 2015 — Marketing
Singer/actress Katy Perry is the leading lady in the 2015 H&M Holiday campaign. Following a merry photo shoot with Perry in various H&M looks, the brand has released a musical-themed commercial starring the pop diva.
In the latest holiday installment for the mega fast fashion retailer, we see Katy Perry start off as a fairy before cycling through the show-stopping outfits she wore in the H&M Holiday photo shoot. Assisting Perry -- while she sings and dances -- are a group of elves, gingerbread men, reindeer, snowmen, tin soldiers and model Sean O'Pry.
The jolly production is set to the upbeat sounds of Perry's new holiday track 'Every Day is a Holiday' and targets fashion lovers and fans of the popular songstress.
In the latest holiday installment for the mega fast fashion retailer, we see Katy Perry start off as a fairy before cycling through the show-stopping outfits she wore in the H&M Holiday photo shoot. Assisting Perry -- while she sings and dances -- are a group of elves, gingerbread men, reindeer, snowmen, tin soldiers and model Sean O'Pry.
The jolly production is set to the upbeat sounds of Perry's new holiday track 'Every Day is a Holiday' and targets fashion lovers and fans of the popular songstress.
Trend Themes
1. Celebrity-starring Advertisements - Businesses can consider featuring popular celebrities in their ad campaigns to draw attention to their products.
2. Musical-themed Commercials - Companies can add music and dance to their advertisements to create a memorable experience for viewers.
3. Fast Fashion Holiday Campaigns - Businesses in the fashion industry can launch holiday-themed campaigns to attract customers during the festive season.
Industry Implications
1. Fashion - Fashion brands can collaborate with celebrities to showcase their clothing lines and increase sales.
2. Advertising - Advertising agencies can create musical-themed commercials with popular songs and dance numbers to promote their clients' products.
3. Music - Music streaming services can partner with clothing brands for brand integration opportunities and to promote new artists.
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