'Aldi' Supermarkets in Australia Depict a Stressful Christmas Experience
Christopher Magsambol — November 12, 2015 — Pop Culture
Australian supermarket chain 'Aldi' has released the most honest christmas ad this season. Despite the prevalence of heartwarming holiday scenes, this commercial depicts the stress of decorating, cooking and shopping that can often creep up on consumers.
The commercial begins with a couple checking their calendar and progresses with them suddenly panicking after they realize that Christmas is nearing. In a frantic and cinematic scene, the couple rushes to decorate their house, shop for gifts and cook dinners. Clips of other families from around the world are also included, as everyone rushes to prepare for the upcoming holiday.
The Aldi commercial ends in a way most people's Christmas concludes -- sitting at the dinning table with your family enjoying dinner. The ad shows that despite the stress and pressure, everyone's holiday always ends up being great.
The commercial begins with a couple checking their calendar and progresses with them suddenly panicking after they realize that Christmas is nearing. In a frantic and cinematic scene, the couple rushes to decorate their house, shop for gifts and cook dinners. Clips of other families from around the world are also included, as everyone rushes to prepare for the upcoming holiday.
The Aldi commercial ends in a way most people's Christmas concludes -- sitting at the dinning table with your family enjoying dinner. The ad shows that despite the stress and pressure, everyone's holiday always ends up being great.
Trend Themes
1. Honest Holiday Ads - Opportunities to differentiate from the traditional heartwarming holiday ads by showcasing a more realistic and relatable depiction of the holiday season.
2. Realistic Marketing - An increased focus on more credible advertising campaigns by featuring the real-life situations consumers experience during the holiday season.
3. Stress-relieving Tactics - Innovative products and services that help consumers reduce holiday stress anxiety, such as stress-relieving apps, relaxation products, and wellness experiences.
Industry Implications
1. Retail - Retailers can take advantage of this trend by showcasing products that make holiday preparations less stressful and offering delivery and other convenient services.
2. Advertising - Advertisers can differentiate themselves by creating realistic campaigns that resonate with consumers' experiences and emotions during the holiday season.
3. Technology - Tech companies can develop new products, services, and apps to assist consumers in reducing stress, managing time, and enjoying the season more fully.
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