Designers Cleverly Slip Fictional Residences on Airbnb for Childhood Nostalgia
Meghan Young — May 27, 2015 — Pop Culture
References: airbnb & designtaxi
It's undeniable how successful the Disney franchise is -- so it's only natural that a company like Airbnb would want to jump on that bandwagon with a series of fictional listings so stay in a Disney home. Just the idea of checking out one of these residences is enough to delight users. The Disney homes include an isolated cathedral loft, a God's crib and a legendary Chinese farmhouse.
Based on those simple descriptions, fans will probably be able to guess which Disney home belongs to who. Cleverly created by Mayra Nunez and Hanna Kregling, the Disney Home listings were actually not sanctioned by the site. Although promptly taken down, its a unique marketing angle Airbnb might want to revisit in the near future. They're like playful Easter Eggs on the site.
Based on those simple descriptions, fans will probably be able to guess which Disney home belongs to who. Cleverly created by Mayra Nunez and Hanna Kregling, the Disney Home listings were actually not sanctioned by the site. Although promptly taken down, its a unique marketing angle Airbnb might want to revisit in the near future. They're like playful Easter Eggs on the site.
Trend Themes
1. Fictional Home Rentals - The success of fictional Disney home rentals on Airbnb indicates a consumer desire for immersive and nostalgic accommodation experiences.
2. Nostalgic Marketing - The popularity of Disney Home listings highlights the potential for brands to leverage nostalgia as a marketing strategy to engage consumers.
3. Unsanctioned Collaborations - The unauthorized Disney Home listings on Airbnb demonstrate the potential for unconventional collaborations between brands and platforms, opening up new promotional possibilities.
Industry Implications
1. Hospitality - The success of fictional Disney home rentals suggests opportunities for the hospitality industry to create immersive and themed accommodation experiences.
2. Entertainment - The popularity of Disney Home listings showcases the potential for entertainment companies to partner with hospitality platforms to offer unique and nostalgic experiences for fans.
3. Marketing and Advertising - The success of the unsanctioned Disney Home listings on Airbnb highlights the potential for disruptive marketing and advertising collaborations that resonate with consumers' nostalgic sentiments.
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