This Waitrose Christmas Ad Shows Different Families Enjoying the Holidays
Christopher Magsambol — November 4, 2015 — Marketing
References: theguardian & campaignlive
This Waitrose Christmas ad shows how different families celebrate the holidays and the variety of food that each family serves. In conceptualizing the ad, Waitrose believed that focusing on the small moments that make Christmas was the right approach, and many of the best times are shared through food.
By showing the different culinary creations that families prefer, be it Christmas pudding or turkey breast, all of those ingredients featured can be bought at Waitrose grocery stores. The commercial is the official kickoff for the #MakeChristmas campaign where families are encouraged to share how they make their Christmas celebrations special and unique. The social media campaign will also feature numerous 10-second clips of special family 'Moments,' to accompany its commercials.
By showing the different culinary creations that families prefer, be it Christmas pudding or turkey breast, all of those ingredients featured can be bought at Waitrose grocery stores. The commercial is the official kickoff for the #MakeChristmas campaign where families are encouraged to share how they make their Christmas celebrations special and unique. The social media campaign will also feature numerous 10-second clips of special family 'Moments,' to accompany its commercials.
Trend Themes
1. Personalized Holiday Celebrations - Opportunity for companies to offer customized holiday food options and experiences based on individual family preferences.
2. Social Media Campaigns - Chance for businesses to engage with customers through sharing and promoting unique holiday moments on social media.
3. Food Retail Partnerships - Potential for collaborations between grocery stores and food companies to curate special holiday ingredient kits and recipes.
Industry Implications
1. Food Retail - Disruptive innovation opportunity for grocery stores to create unique holiday shopping experiences and promotions.
2. Food Delivery - Potential for food delivery services to offer curated holiday meal kits with all the ingredients for personalized celebrations.
3. Social Media Marketing - Opportunity for marketing agencies to help businesses create compelling social media campaigns around holiday food and family moments.
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