Maille's Holiday Commercial Ad Brings an Awkward Guest to the Table
Laura McQuarrie — December 22, 2014 — Lifestyle
References: maille.us & designtaxi
Maille describes its holiday commercial ad as "The awkward dinner party moment. We’ve all been there." Whether or not you can relate to being in an uncomfortable position while sitting around the Christmas table at one time or another, this exchange promises some of what will inevitably happen from that one guest, whether family, friend or otherwise who has had perhaps too much to drink, or is just fond of oversharing in general.
The cringe-worthy conversation stars a young guy and a woman, chatting excitedly about a recent trip to Greece. Things go south when the woman starts to talk very openly about her romantic adventures on vacation, and the young guy can be seen looking around for help several times to escape this conversation. The commercial is wrapped up with a suggestion from Maille—bring a jar of the mustard to your next get-together to be remembered as a guest for all the right reasons.
The cringe-worthy conversation stars a young guy and a woman, chatting excitedly about a recent trip to Greece. Things go south when the woman starts to talk very openly about her romantic adventures on vacation, and the young guy can be seen looking around for help several times to escape this conversation. The commercial is wrapped up with a suggestion from Maille—bring a jar of the mustard to your next get-together to be remembered as a guest for all the right reasons.
Trend Themes
1. Uncomfortable Dinner Party Moments - Disruptive innovation opportunity: Creating comedic and relatable advertisements that capture the awkwardness of holiday gatherings and promote products or services as solutions.
2. Oversharing Characters in Ads - Disruptive innovation opportunity: Featuring characters in advertisements who engage in humorous and cringe-worthy conversations, creating memorable and shareable content.
3. Holiday Advertisements with Memorable Endings - Disruptive innovation opportunity: Crafting holiday commercials with unexpected endings that leave a lasting impression on viewers and associate the advertised product with positive memories.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Developing unique food and beverage products that can be featured as conversation starters in uncomfortable dinner party scenarios.
2. Advertising and Marketing - Disruptive innovation opportunity: Creating unconventional and humorous advertising campaigns that resonate with viewers and generate brand awareness and loyalty.
3. Travel and Tourism - Disruptive innovation opportunity: Designing holiday promotions that highlight unique experiences and destinations to attract adventurous travelers and create memorable vacation stories.
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