Singles celebrate their partnerless lifestyle through hilarious innovations
Implications - As younger generations live at home longer and the pressure of years past to find a suitable partner diminishes, proud singles are flaunting their partnerless lifestyle as a means to convey personal acceptance. Speaking to the individualistic lifestyle that's fostered with social media and life online, the acceptance and celebration of being single creates an expansive market opportunity for every industry to take part in by crafting experiences designed for the solo consumer.
Trend Themes
1. Single Celebration - Singles are celebrating their partnerless status by creating experiences designed for the solo consumer.
2. Artificial Romance - Digital and creative mediums are catering to the single customer by offering fake romantic experiences.
3. Self-love - The trend of putting emphasis on ones self and being happy without a romantic partner.
Industry Implications
1. Dating Services - There is an untapped opportunity for dating services to develop products and services that cater to the needs of single individuals.
2. Entertainment - The entertainment industry can tailor their offerings, such as movies and TV shows, to appeal to singles and the self-love and experience-focused market.
3. Marketing and Advertising - Business professionals in marketing and advertising can tap into the trend of single celebration by creating campaigns that appeal to the solo consumer, encouraging them to embrace their partnerless status.
6 Featured, 45 Examples:
400,411 Total Clicks
Date Range:
Aug 13 — Sep 14
Trending:
Average
Consumer Insight Topics:
