The SpiceJet Empty Seat Option Gives You Dibs on Unbooked Chairs
Michael Hines — October 8, 2013 — World
References: spicejet & springwise
Travelers around the world will more than likely welcome the unveiling of the SpiceJet Empty Seat Option. SpiceJet, a low-cost Indian airline, is now giving passengers the option to book empty seats in their row for private use. The Empty Seat Option, or ESO, lets you book up to two empty seats for your own use if the flight is not filled to capacity.
Those who have ever taken a long flight know the value of having an entire row of seats to yourself. However, this luxury is often only available on a first-come, first-serve basis. Flyers have to pay a one-time fee to join the program and a fee to grab an extra seat. The SpiceJet Empty Seat Option will hopefully encourage other airlines around the world to begin offering paid dibs for unbooked seats.
Those who have ever taken a long flight know the value of having an entire row of seats to yourself. However, this luxury is often only available on a first-come, first-serve basis. Flyers have to pay a one-time fee to join the program and a fee to grab an extra seat. The SpiceJet Empty Seat Option will hopefully encourage other airlines around the world to begin offering paid dibs for unbooked seats.
Trend Themes
1. Spare Seat-booking Programs - The trend of allowing passengers to book unoccupied seats for private use disrupts traditional airline seat allocation.
2. Personalized Flight Experiences - Offering passengers the option to book additional seats for personal use creates a disruptive innovation opportunity in the airline industry.
3. Increased Customer Satisfaction - The implementation of empty seat booking options can enhance customer satisfaction by providing more comfort and personal space during flights.
Industry Implications
1. Airlines - The airline industry can capitalize on spare seat-booking programs to cater to customer preferences and increase revenues.
2. Travel and Tourism - The travel and tourism industry can benefit from personalized flight experiences that enhance the overall travel journey for customers.
3. Digital Travel Solutions - Companies in the digital travel solutions industry can explore and develop platforms or apps that facilitate the booking of unoccupied seats for personal use.
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