This Year's Sleepover at IKEA Promotion Was Posted on Airbnb
Laura McQuarrie — August 21, 2014 — Marketing
There has been a sleepover at IKEA before, but this time around, the company is going about promoting the event in a new way. This year, IKEA has made a posting on Airbnb, teasing three rooms that families in Sydney can stay at. Although there are no pictures of the IKEA showrooms themselves, the three options are described as 'Modern Elegance,' 'Rustic Charm' and 'Inner City Living.'
However, just as usual on Airbnb, not everyone gets the chance to stay at once. People who are interested at staying at IKEA overnight must use Airbnb's feature to "contact host" and describe why they would be a good candidate to sleepover at IKEA. This unique promotion is probably best for those who are early risers, since IKEA notes "you will be woken up in the morning in a remarkable way."
However, just as usual on Airbnb, not everyone gets the chance to stay at once. People who are interested at staying at IKEA overnight must use Airbnb's feature to "contact host" and describe why they would be a good candidate to sleepover at IKEA. This unique promotion is probably best for those who are early risers, since IKEA notes "you will be woken up in the morning in a remarkable way."
Trend Themes
1. Sleepover Promotions - Companies can leverage sleepover promotions to create unique and memorable experiences for customers.
2. Collaboration with Airbnb - Partnering with Airbnb provides an innovative platform for brands to reach new audiences and create buzz.
3. Immersive Showroom Experiences - Creating immersive showroom experiences allows customers to interact with products in a more engaging way.
Industry Implications
1. Retail - Retailers can explore sleepover promotions to generate excitement and increase foot traffic in their stores.
2. Hospitality - The hospitality industry can adopt the concept of sleepover promotions to offer unique and immersive experiences to guests.
3. Home Decor - Home decor brands can collaborate with Airbnb to showcase their products in real-life settings and inspire customers with immersive experiences.
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