Merchandising seeks to engage children in brand experiences
Implications - Instead of merely marketing products to young consumers, brands are expanding to include children with kid-sized event campaigns and experiences. By ensuring early contact with the next generation of consumers, brands and marketers seek to build rapport and brand loyalty as early as possible.
Workshop Question - What areas does your consumer feel they are being neglected and how can you cater to that desire for respect and acknowledgement?
Trend Themes
1. Kid-friendly Retail Environments - In response to millennial parents' preferences, more brands are designing retail environments specifically for kids, with immersive play spaces and fun displays.
2. Convenient Online Shopping for Children's Products - Online retailers like Smallable offer a wide range of designer and boutique kids clothing which can be purchased from the comfort of one's own home.
3. Interactive Retail Displays - Increasingly, retailers are incorporating gamification in retail by creating interactive displays that delight and engage children and are more memorable than passive experiences in traditional stores.
Industry Implications
1. Children's Clothing Retailers - In order to compete with other businesses focused on children, traditional children's clothing retailers need to create immersive experiences with interactive retail displays and kid-friendly environments.
2. Toy Stores - Toymakers and retailers need to leverage interactive displays as well as immersive play spaces to create memorable experiences for children shopping with their parents.
3. Eyewear Retailers - To increase customer engagement and reduce anxiety related to purchasing eyewear, retailers need to create kid-friendly, playful, and educational brand spaces and in-store displays.
6 Featured, 53 Examples:
527,410 Total Clicks
Date Range:
Mar 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:
