Brands promote alternative dining with recipes eliminating key food items
Implications - A current preference for alternative eating is informing numerous food products that are swapping out key ingredients with unusual substitutes. The removal of essential elements from recipes reflects a drive to re-position edibles in the interest of consumers desiring unconventional dining experiences, while showing a shift in health food away from excessive additives, and toward restriction.
Workshop Question - If you were to remove an essential product or service and replace it with something new, what would the new one be?
Trend Themes
1. Ingredient Swapping - The trend of replacing essential ingredients with unusual substitutes for unconventional dining experiences opens up opportunities for brands to explore creative new flavors and healthy alternatives.
2. Meat Alternatives - The growing number of consumers adopting meat-free lifestyles highlights a need for healthier, nutrient-dense alternatives that can still provide the great taste and texture of traditional meats.
3. Superfood Chips - As consumers become more health-conscious, they're seeking out unconventional, nutrient-packed snacks like homemade chips made from leafy greens or other superfoods.
Industry Implications
1. Food and Beverage - Food and beverage businesses need to explore creative ways to experiment with new ingredient combinations and to develop healthy, high-protein meal alternatives to meet the growing demand for meat-free diets.
2. Packaging Design - With more brands pushing the envelope for alternative food products, companies specializing in packaging design have an opportunity to stand out by developing new, innovative designs and packaging for these products.
3. Sustainability - Using all parts of the plant in food preparation is an important way that food and beverage businesses can contribute to sustainability efforts and minimize waste.
