BrikBilt's Toys Serve as a Cheap LEGO Playset Alternative
Laura McQuarrie — January 15, 2015 — Eco
References: gearedforimagination & kickstarter
Developed by a dad who didn't want to shell out lots of money for playsets that would be used once and then forever tossed aside, BrikBilt is a cheap LEGO alternative that provides the look of the toys for less, without sacrificing the interlocking features of the toys.
The crafty sets are essentially flat-packed environments that have been slotted to work with LEGO building blocks, so that kids can begin to build atop of the structures to create even more impressive creations. Items in the simple playset include fire stations, police stations and storefronts, which pleasing prints on them. Rather than being made from plastic, these toys use a recyclable material that BrikBilt calls "BrikBoard." Typically, this eco-friendly material is used for retail displays because it is ideal for processes like printing, manufacturing, shipping and delivering. Plus, by doing away with plastic, it's a lot better for the environment too.
The crafty sets are essentially flat-packed environments that have been slotted to work with LEGO building blocks, so that kids can begin to build atop of the structures to create even more impressive creations. Items in the simple playset include fire stations, police stations and storefronts, which pleasing prints on them. Rather than being made from plastic, these toys use a recyclable material that BrikBilt calls "BrikBoard." Typically, this eco-friendly material is used for retail displays because it is ideal for processes like printing, manufacturing, shipping and delivering. Plus, by doing away with plastic, it's a lot better for the environment too.
Trend Themes
1. Flat-pack Playsets - The trend of flat-pack playsets creates opportunities for innovative and customizable toy experiences.
2. LEGO Alternatives - The rise of LEGO alternatives like BrikBilt presents disruptive innovations in the construction toy market.
3. Eco-friendly Toys - The demand for eco-friendly toys, utilizing recyclable materials like BrikBoard, opens up new avenues for sustainable play options.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore the potential of flat-pack playsets as a cost-effective and customizable toy solution.
2. Construction Toy Market - In the competitive construction toy market, the emergence of LEGO alternatives like BrikBilt can disrupt the dominance of traditional offerings.
3. Sustainable Packaging - The sustainable packaging industry can leverage eco-friendly materials like BrikBoard to meet the increasing demand for environmentally conscious toy packaging.
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