Fashion labels take on expressive digital features through emoticons
Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.
Workshop Question - How are you balancing traditional branding with allowing consumers to express their individuality?
Trend Themes
1. Emoticon / Emoji Fashion - Fashion labels have started to embrace modern displays of emotion through apparel featuring emojis.
2. Digital Expression - Consumers are replacing verbal expression with digital symbols in their everyday communication.
3. Playful Patterns - Whimsical graphics and emojis with a happy message are being used to decorate fashion pieces.
Industry Implications
1. Fashion Industry - Emoji fashion collections give established fashion labels opportunities to attract and impress younger consumers with innovative designs.
2. Technology Industry - The rise of digital expression has opened up opportunities to business professionals in the technology industry to create innovative digital communication tools.
3. Graphic Design Industry - The increasing use of playful patterns and cartoon graphics in fashion design has created new opportunities for graphic designers to showcase their skills in this field.
5 Featured, 44 Examples:
223,012 Total Clicks
Date Range:
Sep 14 — Jun 15
Trending:
Warm
Consumer Insight Topics:
