The New Rachel Zoe Brick-and-Mortar is Suitable for Families
Michael Hemsworth — February 25, 2016 — Business
References: rachelzoe & fashionista
Located at The Grove in Los Angeles, the new Rachel Zoe brick-and-mortar store is set to be a fashion retailer that is family-friendly. Despite the namesake designer being associated with high-fashion, the retail location is designed for moms to visit with their kids without having to worry about a stuffy environment.
Featuring products ranging in price point from under $100, to several thousand the fashion retailer chose The Grove as the location for the pop-up because of the center's history. A go-to shopping hotspot for people from all walks of life, The Grove was chosen by Zoe herself as a spot for the fashion-forward with a family in tow.
The design of the shop is even tailored to allow kids to play around and under the displays while mom shops for the latest fashions.
Featuring products ranging in price point from under $100, to several thousand the fashion retailer chose The Grove as the location for the pop-up because of the center's history. A go-to shopping hotspot for people from all walks of life, The Grove was chosen by Zoe herself as a spot for the fashion-forward with a family in tow.
The design of the shop is even tailored to allow kids to play around and under the displays while mom shops for the latest fashions.
Trend Themes
1. Family-friendly Retail - The emergence of family-friendly retail experiences offers opportunities for brands to attract and retain customers with children, creating a positive and comfortable shopping environment for all ages.
2. Affordable Luxury - Retailers like the new Rachel Zoe store are catering to customers seeking fashion-forward, luxury items at affordable prices, disrupting traditional high-end fashion branding and pricing strategies.
3. Experiential Retail - Family-friendly store designs and interactive displays are enhancing the retail experience, attracting customers seeking more than just a traditional shopping trip and offering new avenues for brands to stand out in a crowded marketplace.
Industry Implications
1. Fashion Retail - Fashion retailers have an opportunity to differentiate themselves by creating family-friendly store designs and experiences that cater to a wider range of customers, creating a more inclusive shopping environment.
2. Shopping Centers - As more retailers prioritize family-friendly offerings, shopping centers and malls have an opportunity to attract and retain customers with children, offering a more diverse range of options for families.
3. Luxury Goods - The emergence of affordable luxury retailers like the new Rachel Zoe store challenges traditional high-end fashion brands, creating opportunities for disruptors to carve out a niche in the luxury goods market.
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