The OCE Flagship Boutique in China is Nordic-Inspired Minimalism
Rebecca Byers — June 2, 2015 — Marketing
References: leapingcreative & retaildesignblog.net
This stunning OCE flagship boutique in Guangzhou, China, is a pastel-hued view into the lifestyle championed by the Nordic-inspired brand. The spring/summer window displays are inspired by the short but sweet summer experienced by the Scandinavian nations and feature pared down clothing selections alongside minimalist furniture pieces.
The soft, vivid displays at the recently revealed OCE flagship boutique show off the selection of menswear, womenswear, kid's wear and home accessories from the inspired brand. The tranquil retail space amplifies the white infrastructure of the store's design and is sure to appeal to shoppers who are merely passing by.
The unique retail space includes a cafe, offering a place for busy shoppers to take a break while adding to the rich lifestyle forwarded by the brand.
The soft, vivid displays at the recently revealed OCE flagship boutique show off the selection of menswear, womenswear, kid's wear and home accessories from the inspired brand. The tranquil retail space amplifies the white infrastructure of the store's design and is sure to appeal to shoppers who are merely passing by.
The unique retail space includes a cafe, offering a place for busy shoppers to take a break while adding to the rich lifestyle forwarded by the brand.
Trend Themes
1. Nordic-inspired Minimalism - There is an opportunity for retailers to embrace the minimalism trend influenced by Nordic-inspired lifestyle and offer pared-down clothing selections coupled with minimalist furniture pieces.
2. Lifestyle-centered Retail Space - Retail spaces that reflect and add to the rich lifestyle forwarded by a brand can be an innovative disruption in the retail industry.
3. In-store Cafes - Including a cafe in retail spaces can offer a space for customers to take a break and potentially increase customer engagement and satisfaction.
Industry Implications
1. Retail - There is an opportunity for retailers to embrace the Nordic-inspired minimalism trend, foster lifestyle-centered retail spaces, and include in-store cafes.
2. Fashion - Fashion industries can offer stylish and minimalist clothing selections that cater to consumers who embrace the Nordic-inspired lifestyle and design.
3. Hospitality - Hospitality industries can partner with retail companies to offer in-store cafes and enhance customer engagement and satisfaction.
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