ShoeDazzle Combines High Fashion with Low Prices
Laura McQuarrie — October 7, 2014 — Fashion
References: shoedazzle & refinery29
It can sometimes be quite disheartening to fall in love with a pair of shoes that you spot on the runway and have the price keep you apart—this is where ShoeDazzle's collection of competitively priced, affordable shoes come in. With Rachel Zoe serving as the brand's Chief Stylist, you'd probably expect to pay a pretty penny for the stylish boots and towering high heels. However, all of the styles from ShoeDazzle can be purchased for reasonable prices, which is music to the ears of shoe lovers everywhere.
To get started with ShoeDazzle, the site has you take a quick quiz in order to get a sense of your style. Once you're in, you're given some suggestions that may very well be your dream shoe. On top of shoes, ShoeDazzle also sells a variety of other accessories to complete your outfit.
To get started with ShoeDazzle, the site has you take a quick quiz in order to get a sense of your style. Once you're in, you're given some suggestions that may very well be your dream shoe. On top of shoes, ShoeDazzle also sells a variety of other accessories to complete your outfit.
Trend Themes
1. Affordable Shoe Collections - Disruptive innovation opportunity: By offering competitively priced, affordable shoes, ShoeDazzle taps into the market of shoe lovers who are looking for high fashion at lower prices.
2. Personalized Shopping Experience - Disruptive innovation opportunity: ShoeDazzle's quick quiz to understand individual style preferences offers a personalized shopping experience, catering to consumers who value customization and tailored recommendations.
3. Diversifying Product Offerings - Disruptive innovation opportunity: ShoeDazzle's expansion into selling other accessories besides shoes allows for cross-selling opportunities and a more comprehensive shopping experience.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Affordable shoe collections disrupt the traditional fashion retail industry by making high fashion accessible and affordable for a wider consumer base.
2. E-commerce - Disruptive innovation opportunity: ShoeDazzle's personalized shopping experience and online platform demonstrate the potential for disrupting traditional brick-and-mortar retail models through innovative e-commerce strategies.
3. Fashion Accessories - Disruptive innovation opportunity: Diversifying product offerings allows ShoeDazzle to disrupt the fashion accessories industry by becoming a one-stop-shop for consumers looking for complete outfit solutions.
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