Kate Spade Spring Summer 2012 'Musical Chairs' Campaign is Punchy
Katherinev123 — February 2, 2012 — Fashion
References: katespade & sassisamblog
Out of all the spring fashion campaigns I've seen so far, I have to say that the Kate Spade Spring Summer 2012 campaign is by far my favorite. With a touch of rock 'n' roll, it's filled with eye-catching black and white graphic prints that are punctuated by shots of hot pink and fluorescent orange -- really, what's not to love?
But perhaps the real reason I love this campaign so much is because it's styled by Brad Goreski (who shot to fame through Rachel Zoe but is now a mega stylist in his own right). Goreski has expertly styled the ladies in this shoot, which is playfully titled 'Musical Chairs.' (You'll have to watch the commercial to see the models actually play the game.)
The bold graphic floral prints that decorate the walls, floors, bed spread, shoes and dresses in the Kate Spade Spring Summer 2012 campaign are designed by Florence Broadhurst, an Australian artist.
But perhaps the real reason I love this campaign so much is because it's styled by Brad Goreski (who shot to fame through Rachel Zoe but is now a mega stylist in his own right). Goreski has expertly styled the ladies in this shoot, which is playfully titled 'Musical Chairs.' (You'll have to watch the commercial to see the models actually play the game.)
The bold graphic floral prints that decorate the walls, floors, bed spread, shoes and dresses in the Kate Spade Spring Summer 2012 campaign are designed by Florence Broadhurst, an Australian artist.
Trend Themes
1. Graphic Prints in Fashion Campaigns - Incorporating graphic prints in fashion campaigns can be a disruptive innovation opportunity in the industry, especially when creatively incorporating non-traditional designs.
2. Celebrity Stylists in Fashion Shoots - Collaborations with famous stylists can elevate a brand's fashion shoots, as they can inject their signature styles to the campaign aesthetic and increase buzz around the brand.
3. Art-inspired Fashion Prints - Art-inspired fashion prints can create a unique visual experience for consumers, which may differentiate the brand from competitors and increase consumer loyalty.
Industry Implications
1. Fashion - The fashion industry can use graphic prints in their campaigns, collaborate with celebrity stylists, and incorporate art-inspired designs to create innovative and captivating campaigns.
2. Art and Creatives - Artists can work with fashion brands to create bespoke prints and designs that add a unique visual appeal to their collections and campaigns.
3. Retail and E-commerce - Retailers and E-commerce platforms can leverage the power of famous stylists to curate collections that appeal to consumers, increasing sales and brand awareness.
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