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Urban Awareness

Public furnishings adopt green features to showcase environmental awareness

Implications - Recognizing a growth in sustainable living, companies in the public sector are adopting green features to showcase a sense of awareness. Transforming furnishings like park benches and public seating into areas that promote eco living, companies are seeking to not only engage consumers, but do so in a way that aligns with developing social concerns. Such public forms of expression reflect a willingness among consumers to become more involved with their community for the sake of social good.
Workshop Question - How could your brand better align with developing social concerns?
Trend Themes
1. Sustainable Public Furnishings - Furnishings like park benches and public seating are being transformed with eco features to showcase environmental awareness and align with developing social concerns.
2. Adaptable and Functional Designs - Designs that encourage social interaction and reduce dependency on centralized infrastructures are emphasizing adaptability and functionality in public spaces.
3. Integrating Nature in Public Spaces - Furniture designs that incorporate lush grass textures, built-in planters, wooden slats, and wave-shaped layouts are introducing a natural and eco feel in public spaces.
Industry Implications
1. Furniture Design and Manufacturing - Opportunities for designing and manufacturing sustainable and adaptable outdoor furniture that promotes eco living and encourages social interaction.
2. Urban Planning and Landscape Architecture - Opportunities for designing public spaces with an eco feel using wave-inspired layouts, pedestrian pathways, and bike lanes that incorporate green features.
3. Sustainable Infrastructure Development - Opportunities for developing sustainable water management networks and eco-friendly seating options that integrate natural elements and reduce dependency on centralized infrastructures.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
342,134 Total Clicks
Date Range:
Oct 13 — Jun 15
Trending:
Warm
Consumer Insight Topics:

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