Parents are now more likely to introduce their children to flexitarian diets
Trend - Parents of young children are increasingly adopting "flexitarian" diets where children are exposed to both meat and alternative options for more diverse and healthier diet options. This shift comes as consumers are more likely to experiment themselves with diets that offer the best of both worlds.
Insight - Millennials tend to be wellness conscious, and experiment with alternative ingredients for ethical, eco, or health reasons even if they don't stick to specific, regimented diets. These habits have leaked over to how they parent, offering their children more options and making them more aware of the health benefits of what they consume.
Insight - Millennials tend to be wellness conscious, and experiment with alternative ingredients for ethical, eco, or health reasons even if they don't stick to specific, regimented diets. These habits have leaked over to how they parent, offering their children more options and making them more aware of the health benefits of what they consume.
Workshop Question - How is your brand offering its customers flexibility?
Trend Themes
1. Flexitarian Diets - Parents are adopting flexitarian diets for their children as consumers become more likely to experiment with diets that offer both meat and alternative options.
2. Hybrid Meat Products - Offering a split of 50% premium meat and 50% plant-based ingredients, Maple Leaf 50/50 is a new fusion of meat and plant-based protein that caters to flexitarians.
3. Meatless Nugget Restaurants - The UK's first nuggets-only restaurant, SmugNuggs, showcases Quorn's meatless nuggets and caters to the growing number of flexitarians.
Industry Implications
1. Food and Beverage - The flexitarian trend and demand for meat alternatives creates opportunities for manufacturers to develop new products bridging meat and plant-based protein.
2. Children's Health and Nutrition - Parents' adoption of flexitarian diets for their children creates opportunities for food manufacturers to develop healthier meals that provide both meat and alternative options for kids.
3. Sustainability and Carbon Neutrality - Hybrid meat products and carbon neutral branding for food companies pave the way for more sustainable options and innovations for the future of food production and consumption.
