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Kid Flexitarian

Parents are now more likely to introduce their children to flexitarian diets

Trend - Parents of young children are increasingly adopting "flexitarian" diets where children are exposed to both meat and alternative options for more diverse and healthier diet options. This shift comes as consumers are more likely to experiment themselves with diets that offer the best of both worlds.

Insight - Millennials tend to be wellness conscious, and experiment with alternative ingredients for ethical, eco, or health reasons even if they don't stick to specific, regimented diets. These habits have leaked over to how they parent, offering their children more options and making them more aware of the health benefits of what they consume.
Workshop Question - How is your brand offering its customers flexibility?
Trend Themes
1. Flexitarian Diets - Parents are adopting flexitarian diets for their children as consumers become more likely to experiment with diets that offer both meat and alternative options.
2. Hybrid Meat Products - Offering a split of 50% premium meat and 50% plant-based ingredients, Maple Leaf 50/50 is a new fusion of meat and plant-based protein that caters to flexitarians.
3. Meatless Nugget Restaurants - The UK's first nuggets-only restaurant, SmugNuggs, showcases Quorn's meatless nuggets and caters to the growing number of flexitarians.
Industry Implications
1. Food and Beverage - The flexitarian trend and demand for meat alternatives creates opportunities for manufacturers to develop new products bridging meat and plant-based protein.
2. Children's Health and Nutrition - Parents' adoption of flexitarian diets for their children creates opportunities for food manufacturers to develop healthier meals that provide both meat and alternative options for kids.
3. Sustainability and Carbon Neutrality - Hybrid meat products and carbon neutral branding for food companies pave the way for more sustainable options and innovations for the future of food production and consumption.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
65,928 Total Clicks
Date Range:
Jun 19 — Sep 21
Trending:
Average
Consumer Insight Topics:

Featured Examples

Hybrid Meat Products
Hybrid Meat Products
Maple Leaf 50/50 is Made of Half Premium Meat, Half Plant-Based Protein
Maple Leaf 50/50 is a new fusion of meat and plant-based protein that helps to offer flexitarians the best of both worlds in a single bite. While there’s now plenty of room for consumers to... MORE
Meatless Nugget Restaurants
Meatless Nugget Restaurants
SmugNuggs is the First Nuggets-Only Restaurant in the UK
SmugNuggs is a new destination in the UK for those who love nuggets of the meatless variety. The star on the menu is of course the low-carbon chicken nugget alternative created by Quorn and it can... MORE
Vegetable-Enriched Chicken Nuggets
Vegetable-Enriched Chicken Nuggets
Perdue's Chicken Plus Nuggets Feature Chickpeas & Cauliflower
Appealing to flexitarian families, Perdue is now introducing Chicken Plus Nuggets, Tenders and Patties, which combine meat and vegetables. The brand’s kid-friendly Chicken Plus are made with a... MORE
Satisfying Rice Cake Snacks
Satisfying Rice Cake Snacks
The Kallø Cocoa, Date & Vanilla Rice & Corn Cake is Sweetly Finished
The new Kallø Cocoa, Date & Vanilla rice & corn cake from Ecotone UK is an offering for consumers who are in need of an alternative to conventional dessert options on the market as they... MORE
Premium Kids Meals
Premium Kids Meals
Arby's New Kids Meal Comes with the Brand's All-New Premium Chicken Nuggets
Arby’s is making itself even more of a family-friendly destination with the debut of its new Kids Meal, which features Premium Chicken Nuggets. Arby’s new Kids Meal includes four of the... MORE
Plant-Based Meat-Like Tenders
Plant-Based Meat-Like Tenders
The Incogmeato Chik’n Tenders Come in Two Flavor Options
The Incogmeato Chik’n Tenders are one of the latest product offers from MorningStar Farms that is focused on providing a meat-like texture and flavor experience for consumers to enjoy. The product... MORE
Free Vegan Kid Milk
Free Vegan Kid Milk
Scottish Nurseries Will Now Offer Free, Fortified Plant-Based Milk to Kids
The Scottish government recently introduced a new ‘Milk and Healthy Snack Scheme’ which will provide children under 5 with free, fortified plant-based milk. The original Nursery Milk... MORE

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