Nick's Sticks New Grass-Fed Beef Stick is Enhanced with 30% Pea Protein
Laura McQuarrie — May 19, 2020 — Lifestyle
References: nicks-sticks & trndmonitor
Nick's Sticks newest beef stick snack is enhanced with 30% pea protein, which is rich in iron and amino acids. While meat often stands alone as a high-protein snack, the 100% grass-fed beef sticks shares the same experience as ever with added high-quality protein. According to Nick's Sticks president Mark Vieth, "we were able to create a meat snack stick that is 30% plant-based to appeal to the 70% of consumers who are looking for more plant protein in their diet."
Just as Nick's Sticks is now enhancing its meat stick snacks with a source of plant-based protein, there are some meat brands that are creating hybrid burgers with mushrooms and veggies, offering multiple sources of protein for carnivores and flexitarians.
Image Credit: Nick's Sticks
Just as Nick's Sticks is now enhancing its meat stick snacks with a source of plant-based protein, there are some meat brands that are creating hybrid burgers with mushrooms and veggies, offering multiple sources of protein for carnivores and flexitarians.
Image Credit: Nick's Sticks
Trend Themes
1. Hybrid Protein Snacks - Meat brands are exploring hybrid snacks that combine animal-based protein with plant-based protein, catering to the increasing demand for plant protein in diets.
2. Grass-fed Protein Enhancement - Enhancing grass-fed meat products with additional protein sources like pea protein presents an opportunity to attract health-conscious consumers seeking high-quality protein snacks.
3. Flexitarian Protein Options - Creating hybrid burgers with both meat and plant-based ingredients provides flexitarians with a versatile protein option that caters to their dietary preferences and values.
Industry Implications
1. Meat Products - Meat brands can innovate by incorporating plant-based protein into their products, tapping into the growing market of consumers seeking alternative protein sources.
2. Health Food Snacks - The incorporation of plant protein into meat-based snacks opens up opportunities in the health food snack industry, where consumers are looking for nutritious and balanced options.
3. Alternative Protein - The hybrid protein trend offers opportunities for companies in the alternative protein industry to collaborate with traditional meat producers and develop innovative products that appeal to a wider range of consumers.
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