Raised & Rooted's First Plant-Based Burger Nourishes with Pea Protein
Laura McQuarrie — May 6, 2021 — Lifestyle
References: raisedandrooted & onegreenplanet.org
Raised & Rooted recently announced the launch of its first plant-based burger patties and they are free from soy and powered by pea protein. With 21 grams of plant-based protein per serving, the Raised & Rooted Plant-Based Burger also shares the advantage of containing 75% less saturated fat than traditional versions.
According to David Ervin, vice president of marketing for Raised & Rooted, “Our products are plants made meatier, and deliver the same delicious flavors, in a better-for-you alternative.”
In the past, the label has experimented with hybrid products that were partially plant-based and partially meat-based, or vegetarian nuggets with egg whites. This new plant-based burger is an option that can be enjoyed by all, including vegans, vegetarians and flexitarians seeking satiating alternatives to meat.
According to David Ervin, vice president of marketing for Raised & Rooted, “Our products are plants made meatier, and deliver the same delicious flavors, in a better-for-you alternative.”
In the past, the label has experimented with hybrid products that were partially plant-based and partially meat-based, or vegetarian nuggets with egg whites. This new plant-based burger is an option that can be enjoyed by all, including vegans, vegetarians and flexitarians seeking satiating alternatives to meat.
Trend Themes
1. Pea Protein - There is an opportunity to explore and invest in pea protein as a disruptive innovation in the plant-based foods industry.
2. Hybrid Products - Experimenting with hybrids, like partially plant-based and partially meat-based products, can lead to novel and marketable innovations in the food industry.
3. Better-for-you Alternatives - Investing in better-for-you alternatives to traditional foods with high saturated fat can be a promising area of innovation in the plant-based foods industry.
Industry Implications
1. Plant-based Foods - There is a growing and lucrative market for better-tasting and healthier plant-based meat alternatives.
2. Food Technology - Developing new, plant-based food products using innovative technologies like pea protein can disrupt the traditional food industry.
3. Healthy Eating - Promoting healthier eating habits and offering better-for-you alternatives to consumers can lead to long-term growth in the food industry.
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