Subway is Now Offering Honest Kids Juices as a Healthy Drink Option
Katherine Pendrill — October 27, 2016 — Life-Stages
References: honesttea & preparedfoods
In an effort to offer consumers more health-conscious options, Subway Restaurants is now offering Honest Kids juice drinks with its Fresh Fit for Kids Meals. Not only are the new juices a healthy alternative to cola, but they also help children get their daily dose of vitamin C.
The Honest Kids juices were originally created by the makers of Honest Tea as a healthy alternative to other sugar-rich beverages. All of the juices are certified organic and sweetened with nothing but real fruit juice. Because there is no added sugar, each juice contains less than 40 calories and features 100 percent of the daily recommended intake of vitamin C.
With brands such as Subway offering more nutritious drink options such as the Honest Kids juices, it is clear that there is a growing demand for healthier alternatives to cola and other sugary beverages.
The Honest Kids juices were originally created by the makers of Honest Tea as a healthy alternative to other sugar-rich beverages. All of the juices are certified organic and sweetened with nothing but real fruit juice. Because there is no added sugar, each juice contains less than 40 calories and features 100 percent of the daily recommended intake of vitamin C.
With brands such as Subway offering more nutritious drink options such as the Honest Kids juices, it is clear that there is a growing demand for healthier alternatives to cola and other sugary beverages.
Trend Themes
1. Healthy Kids Beverages - There is a growing demand for healthier and organic beverages for kids as parents become more health-conscious, creating an opportunity for businesses to offer organic and low sugar drinks for kids.
2. Organic Juices - An increasing number of companies are looking to offer organic juice drinks due to their growing popularity among consumers who are looking to make healthier dietary choices, creating an opportunity for manufacturers to innovate with organic juice products.
3. Functional Beverage for Children - With the rise in demand for functional beverages, there is an opportunity for beverage-makers to develop functional drinks aimed to fulfill the nutritional needs of children as well as meet health-conscious parents' expectations to provide healthier drink options for their kids.
Industry Implications
1. Beverage Industry - The growing demand for healthy drinks creates opportunities for the beverage industry to develop and introduce new natural and organic beverages with low sugar content.
2. Fast Food Restaurant Industry - Fast food restaurants can differentiate themselves and attract customers by offering healthier beverage options like organic juices and other low sugar drinks, creating an opportunity for them to expand their market by offering healthy meal alternatives for kids.
3. Health Food Store Industry - Retailers of health food stores can capitalize on the trend by expanding their offerings to provide healthy juice options that cater to children and parents' health-conscious preferences.
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