Skincare products that specifically target the bust are on the rise
Trend - As the skincare industry continues to boom, consumers are looking below the chin to nourish every part of the body. Products specifically designed for bust care including masks, scrubs, and balms, and are used in self-care rituals for their firming, anti-aging, and clarifying benefits--as well as postpartum to address challenges new moms face.
Insight - Now that many consumers have nailed down their multi-step skincare regimens, they are expanding to areas of personal care that are traditionally overlooked. More people are starting to give their bodies the same level of attention as their faces, looking for hyper-targeted products to uniquely care for and support the health of each part of the body.
Insight - Now that many consumers have nailed down their multi-step skincare regimens, they are expanding to areas of personal care that are traditionally overlooked. More people are starting to give their bodies the same level of attention as their faces, looking for hyper-targeted products to uniquely care for and support the health of each part of the body.
Workshop Question - How can your brand cater to the specific, niche concerns of consumers?
Trend Themes
1. Targeted Body Care - More people are starting to give their bodies the same level of attention as their faces, looking for hyper-targeted products to uniquely care for and support the health of each part of the body.
2. Niche Body Masks and Balms - Body care brands are introducing products that are just as hyper-targeted and packed with skincare benefits, such as bust care sticks and Cyperus-infused decolletage balms.
3. Postpartum Care - Frida Mom identified an opportunity to help new moms deal with the pain and discomfort, and address the fact that mothers are conditioned to put others' needs ahead of their own.
Industry Implications
1. Skincare - Skincare brands that offer targeted body care, niche sheet masks, and specialized balms can appeal to consumers looking to expand their skincare routines.
2. Postpartum Recovery - Brands that offer products, such as breast care kits, that help new moms deal with the pain and discomfort of childbirth can help mothers adjust to newfound parenthood and prioritize their self-care needs.
3. Personal Care - As more people look for hyper-targeted products to care for every part of their bodies, personal care brands can appeal to consumers by offering specialized products and expanding beyond traditional skincare regimens.
