SmugNuggs is the First Nuggets-Only Restaurant in the UK
Laura McQuarrie — September 24, 2021 — Lifestyle
References: famouscampaigns
SmugNuggs is a new destination in the UK for those who love nuggets of the meatless variety. The star on the menu is of course the low-carbon chicken nugget alternative created by Quorn and it can be found in everything from burgers and kebabs to shareable buckets and meals for kids. With its pop-up, SmugNuggs is committed to "helping the planet one nugget at a time."
Inspired by the country's love of chicken shops, SmugNuggs is offering a completely meatless experience but just for three short days. Free nuggets can be picked up by people who make a donation to Quorn’s charity partner, FoodCycle.
Over 22 million servings of Quorn’s iconic nuggets were consumed in the last year, signaling the numbers of flexitarians that are open to changes in their diet.
Inspired by the country's love of chicken shops, SmugNuggs is offering a completely meatless experience but just for three short days. Free nuggets can be picked up by people who make a donation to Quorn’s charity partner, FoodCycle.
Over 22 million servings of Quorn’s iconic nuggets were consumed in the last year, signaling the numbers of flexitarians that are open to changes in their diet.
Trend Themes
1. Meatless Fast Food - The rise of meatless fast food options, like SmugNuggs, provides an opportunity for restaurants to cater to the increasing demand for plant-based options.
2. Sustainable Fast Food - SmugNuggs' focus on low-carbon and environmentally friendly options marks a trend towards sustainable fast food.
3. Flexitarianism - Quorn's success in providing meatless options for flexitarians highlights a growing trend towards reducing meat intake and a potential for plant-based products to become mainstream.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the trend towards meatless and sustainable options as consumers become more health and environmentally conscious.
2. Food and Beverage Manufacturing - As the demand for plant-based food increases, there is an opportunity for food and beverage manufacturers to create meat alternatives like Quorn's chicken nuggets.
3. Charity Fundraising - FoodCycle's partnership with Quorn and SmugNuggs highlights an opportunity for other charities to partner with companies in unique ways that engage consumers and raise money.
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