Technology brands are launching devices that can be folded for portability
Trend - Influential technology brands are launching devices–like televisions, tablets, and smartphones–that can be folded for easy portability. These devices prioritize consumer experience, allowing consumers to increase or decrease screen size.
Insight - Consumers are relying on technology more and more for their everyday activities. For many consumers, both professional and personal responsibilities now take place online and the ability to easily and reliably access this information is being prioritized. As a result, consumers are seeking tech solutions that offer portability with an enhanced user experience.
Insight - Consumers are relying on technology more and more for their everyday activities. For many consumers, both professional and personal responsibilities now take place online and the ability to easily and reliably access this information is being prioritized. As a result, consumers are seeking tech solutions that offer portability with an enhanced user experience.
Workshop Question - How can your brand reimagine consumer experience when designing a product or service?
Trend Themes
1. Foldable Devices - Influential technology brands are launching foldable devices for easy portability that prioritize consumer experience
2. Enhanced User Experience - Consumers are seeking tech solutions that offer portability and enhanced user experience
3. Multitasking - Folding devices offer multitasking possibilities to enhance productivity for professional purposes
Industry Implications
1. Mobile Devices - Mobile device companies can take advantage of foldable technology to offer innovative solutions that prioritize user experience
2. Television Technology - Television technology can benefit from the use of foldable microLED TVs that offer expanded entertainment in a compact way
3. Home Entertainment - Companies in the home entertainment industry can develop products that enhance the user experience and offer easy portability
