Blue Apron and the James Beard Foundation Created a 'Blended Burger'
Laura McQuarrie — July 12, 2018 — Eco
References: blueapron & prnewswire
For the fourth year now, the James Beard Foundation is running its Blended Burger Project, which has nationwide chefs create burgers with meat and mushrooms as part of a push for better nutrition, taste and sustainability. In recognition of this ongoing project, Blue Apron teamed up with the James Beard Foundation to create a Beef and Mushroom Blended Burger of its own.
This special "Blended Burger Project: Home Edition" gives consumers the chance to order the pre-portioned ingredients needed to make the burger and also receive helpful cooking tips.
The patties featuring ground beef, grated cremini mushrooms and a few other simple ingredients are paired with roasted onion and a side of marinated cabbage. Additionally, Blue Apron also offers a few wine pairing ideas on its site to further enhance the meal experience.
This special "Blended Burger Project: Home Edition" gives consumers the chance to order the pre-portioned ingredients needed to make the burger and also receive helpful cooking tips.
The patties featuring ground beef, grated cremini mushrooms and a few other simple ingredients are paired with roasted onion and a side of marinated cabbage. Additionally, Blue Apron also offers a few wine pairing ideas on its site to further enhance the meal experience.
Trend Themes
1. Meat-mushroom Blended Products - The creation of blended meat-mushroom products by chefs and food delivery companies suggests an opportunity to create innovative meat products that are sustainable and delicious.
2. Sustainability in the Meat Industry - The increasing popularity of blended meat products presents an opportunity for companies to market their products as environmentally conscious, thus disrupting the traditional meat industry.
3. Home Cooking Meal Kits - The rise of meal kit delivery services allows for the creation of innovative home cooking experiences that enhance sustainability and the taste of food.
Industry Implications
1. Food Delivery Services - Food delivery services can capitalize on the blended meat-mushroom trend by creating new products that appeal to health-conscious consumers.
2. Meat Industry - The blended meat-mushroom trend presents an opportunity for traditional meat companies to innovate and offer more sustainable and healthier options to consumers.
3. Wine Industry - The inclusion of wine pairing ideas on Blue Apron's site creates a disruptive opportunity for the wine industry to market their products alongside food delivery services and meal kit companies.
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