Lufthansa Reworked Its Airline Menu with a Michelin-Starred Chef
Laura McQuarrie — July 2, 2019 — Lifestyle
References: lufthansa & foodandwine
German airline Lufthansa decided to rework its airline menu for kids under the ages of 12 with a Michelin-starred chef. For the project, Lufthansa worked with Alexander Herrmann, who is known for his Michelin two-star restaurant Alexander Herrmann by Tobias Bätz in Wirsberg, Germany.
The airline meals for kids will be served on Lufthansa long-haul flights and select long European flights and to the delight of kids and parents alike, these meals can be ordered for free—so long as they are requested 24 hours before departure. Some of the colorful and kid-friendly items on the menu now include "dragon feet," or poultry sausages served with sauerkraut and mashed potatoes and rice pudding mousse with berries.
The airline meals for kids will be served on Lufthansa long-haul flights and select long European flights and to the delight of kids and parents alike, these meals can be ordered for free—so long as they are requested 24 hours before departure. Some of the colorful and kid-friendly items on the menu now include "dragon feet," or poultry sausages served with sauerkraut and mashed potatoes and rice pudding mousse with berries.
Trend Themes
1. Gourmet Children's Meals - The offering of high-quality, flavorful meals for children presents an opportunity for airlines and catering companies to differentiate themselves and appeal to discerning parents and kids.
2. Collaborations with Michelin-starred Chefs - Partnering with renowned chefs to create menu items is a trend that can elevate the quality of in-flight cuisine and provide a unique selling point for airlines and catering companies.
3. Free Pre-ordered Meals - Offering complimentary, high-quality meals for children that can be pre-ordered is a trend that can improve customer satisfaction and loyalty, particularly for families traveling with young children.
Industry Implications
1. Airlines - Airlines can improve their in-flight experience by collaborating with chefs and offering gourmet meals for children, ultimately differentiating themselves in a competitive market.
2. Catering Companies - Catering companies can capitalize on the trend of offering high-quality meals for children by creating specialized menus that are both kid-friendly and appealing to parents.
3. Hospitality - Hotel chains and other hospitality companies can offer similar kid-friendly menus and in-flight experiences to differentiate themselves in the family travel market and appeal to parents and children alike.
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