Keto-friendly cereal options offer reduced sugar content
Trend - The rising popularity of ketogenic diets has led to cereal brands creating keto-friendly products. Cereals, which are typically a significant source of carbs, are reducing their carb content to appeal to nutrition-conscious consumers.
Insight - Consumers are increasingly diverse in their dietary and lifestyle needs and preferences now, and they're expecting brands to keep up and personalize their options to suit those needs. Now, consumers expect that brands do the work for them when it comes to restricted diets, rather than them having to disrupt their lifestyles in order to be healthier.
Insight - Consumers are increasingly diverse in their dietary and lifestyle needs and preferences now, and they're expecting brands to keep up and personalize their options to suit those needs. Now, consumers expect that brands do the work for them when it comes to restricted diets, rather than them having to disrupt their lifestyles in order to be healthier.
Workshop Question - How is your brand prioritizing the needs of a wide range of consumers?
Trend Themes
1. Keto-friendly Cereals - The rising popularity of ketogenic diets has led to cereal brands creating keto-friendly products with reduced carb content and low sugar levels.
2. Personalized Dietary Options - Consumers expect brands to keep up and personalize their options to suit their dietary and lifestyle needs and preferences now.
3. High-fiber Low-sugar Cereals - Brands are incorporating high-fiber recipes in their non-HFSS cereal ranges for consumers to incorporate more nutritious options into their diet in the morning.
Industry Implications
1. Food and Beverage - Brands can innovate by creating keto-friendly and high-fiber low-sugar cereal ranges for health-conscious consumers.
2. Delivery Services - Delivery services can partner with cereal brands to provide on-demand deliveries of their keto-friendly and high-fiber low-sugar cereals to consumers.
3. Tech and Mobile-based Solutions - Companies can create mobile-based solutions that simplify identifying cereals based on dietary restrictions and personal preferences.
